Swift Communications


Swift Communications Inc. is an American digital marketing and newspaper publishing company based in Carson City, Nevada. Swift's primary markets are resort town tabloid newspapers and websites as well as agricultural publications. Swift Communications pioneered digital paywalls for newspaper websites, now an industry norm, long before its peers.

History

Swift Newspapers was founded by Philip Swift in 1975. Swift, a former executive at the Scripps League of Newspapers, exchanged his equity interests in the company for ownership of two daily newspapers. After dozens of acquisitions and mergers over the years, Swift amassed a large number of print publications and in 1991 the company began concentrating on the resort sector by launching Tahoe.com and Reno.com. In 2006, the company changed their name to Swift Communications. Swift also prints advertorials, catalogs, realtor magazines and phone book advertising.

Media properties

[California]

In late 2008, Colorado Mountain News Media, a subsidiary of Swift, reduced their staff by 20% through attrition, retirement & layoffs, shuttering numerous small town papers.
Swift has consolidated many newspapers and closed many others: