Tampax
Tampax is a brand of tampon currently owned by Procter & Gamble and sold in over 100 countries.
The brand and product were created by Dr. Earle Haas, who filed a patent in the 1930s. The original product was designed from the start as flushable and biodegradeable.
In 1937, Tampax worked with the McCann Erickson agency for its marketing campaigns and in 1949 Tampax appeared in more than 50 magazines. From 1930s to 1940s Tampax chose sportswomen as their brand ambassadors.
During World War II, Tampax produced wound dressings for the military.
Tampax conducted medical studies in 1945 to prove the safety of tampons.
In 1984, the company was renamed Tambrands Inc.
Tampax was based in White Plains, New York until its sale to Procter & Gamble in 1997.
Marketing for the product includes the company's BeingGirl website.
