Tastefully Simple


Tastefully Simple, Inc. is a U.S.multi-level marketing company that sells meal kits and other prepared food products. The products are sold through a network of home-based commissioned distributors and online. As of 2019, the company employed roughly 75 people at its headquarters in Alexandria, Minnesota.

History

Tastefully Simple was founded on July 15, 1995, by Jill Blashack Strahan. First operated out of a small shed, the company later established its headquarters in Alexandria, MN. It was founded as a multi-level marketing company and this model continues to be its largest selling channel. The company reported sales revenue of $110 million in 2011 and $82 million in 2013. On July 8, 2014 the company laid off approximately 25% of its workforce.

Product Offerings

The company's products include meal kits, seasonings, sauces, baking mixes, and other prepared food items.

Distributors

Tastefully Simple's multi-level marketing distributors, known as "consultants," may be eligible to earn sales commissions on their own sales as well as additional income based on the sales of distributors who they recruit, and additional bonuses and incentives, including travel. The company reported having 23,680 distributors as of 2011.