Ten Cent Beer Night


Ten Cent Beer Night was a promotion held by Major League Baseball's Cleveland Indians during a game against the Texas Rangers at Cleveland Stadium on Tuesday, June 4, 1974.
The idea behind the promotion was to attract more fans to the game by offering 12 fluid ounce cups of 3.2% beer for just 10 cents each, a substantial discount on the regular price of 65 cents, with a limit of six beers per purchase but with no limit on the number of purchases made during the game. During the game, fans became heavily intoxicated, culminating in a riot in the ninth inning which caused the game to be forfeited due to the crowd's uncontrollable rowdiness and because the game could not be resumed in a timely manner.

Background

The Indians had previously held such promotions without incident, beginning with Nickel Beer Day in 1971. However, a bench-clearing brawl during the teams' last meeting one week earlier at Arlington Stadium in Texas left some Indians fans harboring a grudge against the Rangers.
In Texas, the trouble had started in the bottom of the fourth inning with a walk to the Rangers' Tom Grieve, followed by a Lenny Randle single. The next batter hit a double play ball to Indians third baseman John Lowenstein; he stepped on the third base bag to retire Grieve and threw the ball to second base, but Randle disrupted the play with a hard slide into second baseman Jack Brohamer.
The Indians retaliated in the bottom of the eighth when pitcher Milt Wilcox threw behind Randle's legs. Randle eventually laid down a bunt. When Wilcox attempted to field it and tag Randle out, Randle hit him with his forearm. Indians first baseman John Ellis responded by punching Randle, and both benches emptied for a brawl. After the brawl was broken up, as Indians players and coaches were returning to the dugout, they were struck by food and beer hurled by Rangers fans; catcher Dave Duncan had to be restrained from going into the stands to brawl with fans.
The game was not suspended or forfeited, no players from either team were ejected, and the Rangers won 3–0.
After the game, a Cleveland reporter asked Rangers manager Billy Martin "Are you going to take your armor to Cleveland?" to which Martin replied, "Naw, they won't have enough fans there to worry about." During the week leading up to the teams' next meeting in Cleveland, sports radio talk show host Pete Franklin and Indians radio announcer Joe Tait made comments that fueled the fans' animosity toward the Rangers. In addition, The Plain Dealer printed a cartoon the day of the game showing Chief Wahoo holding a pair of boxing gloves with the caption, "Be ready for anything."

The game

Problems from the beginning

Six days after the brawl in Texas, Cleveland's Ten Cent Beer Night promotion drew 25,134 fans to Cleveland Stadium for the Tuesday night game, twice the number expected.
The Rangers quickly took a 5–1 lead. Meanwhile, throughout the game, the inebriated crowd grew more and more unruly. Early in the game, Cleveland's Leron Lee hit a line drive into the stomach of Rangers pitcher Ferguson Jenkins, after which Jenkins dropped to the ground. Fans in the upper deck of the stadium cheered, then chanted "Hit 'em again! Hit 'em again! Harder! Harder!" A woman ran out to the Indians' on-deck circle and flashed her breasts, and a naked man sprinted to second base as Grieve hit his second home run of the game. One inning later, a father-and-son pair ran onto the outfield and mooned the fans in the bleachers.
As the game progressed, more fans ran onto the field and caused problems. Ranger first baseman Mike Hargrove was pelted with hot dogs and spit, and at one point was nearly struck by an empty gallon jug of Thunderbird.
The Rangers later argued a call in which Lee was called safe in a close play at third base, spiking Jenkins with his cleats in the process and forcing him to leave the game. The Rangers' angry response to this call enraged Cleveland fans, who again began throwing objects onto the field. Someone tossed lit firecrackers into the Rangers' bullpen.
In the bottom of the ninth, the Indians managed to rally, tying the game 5–5, and had Rusty Torres on second base representing the potential winning run. However, with a crowd that had been drinking heavily for nine innings, the situation finally came to a head.

The riot

After the Indians had managed to tie the game, a 19-year-old fan named Terry Yerkic ran onto the field and attempted to steal Texas outfielder Jeff Burroughs' cap. Confronting the fan, Burroughs tripped. Thinking that Burroughs had been attacked, Texas manager Billy Martin charged onto the field with his players right behind, some wielding bats. A large number of intoxicated fans – some armed with knives, chains, and clubs fashioned from portions of stadium seats that they had torn apart – surged onto the field, and others hurled bottles from the stands. 200 fans surrounded the 25 Rangers, with more fans coming.
Realizing that the Rangers' lives might be in danger, Cleveland manager Ken Aspromonte ordered his players to grab bats and help the Rangers, attacking the team's own fans in the process. Rioters began throwing steel folding chairs, and Cleveland relief pitcher Tom Hilgendorf was hit in the head by one of them. Hargrove, after subduing one rioter in a fistfight, had to fight another on his way back to the Texas dugout. The two teams retreated off the field through the dugouts in groups, with players protecting each other.
The teams fled into their clubhouses and closed and locked the doors. The crowd pulled up and stole the bases and anything else it found. Rioters threw a vast array of objects including cups, rocks, bottles, batteries from radios, hot dogs, popcorn containers, and folding chairs. Umpire crew chief Nestor Chylak, realizing that order would not be restored in a timely fashion, forfeited the game to Texas. He too was a victim of the rioters, as one struck and cut his head with part of a stadium seat and his hand was cut by a thrown rock. He later called the fans "uncontrollable beasts" and stated that he'd never seen anything like what had happened "except in a zoo".
The rioting continued for 20 minutes. As Joe Tait and Herb Score called the riot live on radio, Score mentioned the security guards' inability to handle the crowd. Tait said, "Aw, this is absolute tragedy". The Cleveland Police Department finally arrived to restore order, arresting nine fans. Indians players escorted the Rangers to the team bus.
Cleveland general manager Phil Seghi blamed the umpires for losing control of the game. The Sporting News wrote that "Seghi's perspective might have been different had he been in Chylak's shoes, in the midst of knife-wielding, bottle-throwing, chair-tossing, fist-swinging drunks". American League president Lee MacPhail commented, "There was no question that beer played a part in the riot".
The next Beer Night promotion on July 18 attracted 41,848 fans with beer again selling for 10 cents per cup but with a limit of two cups per person at the reduced price.

Box score

Notable attendees

Among the Indians players fleeing was outfielder Rusty Torres. In his career, Torres wound up seeing three big-league baseball riots close up : in addition to this game, he had been with the New York Yankees at the Senators' final game in Washington in 1971, and he would be with the Chicago White Sox during the infamous Disco Demolition Night in 1979.
NBC newscaster Tim Russert, then a student at the Cleveland–Marshall College of Law, attended the game. "I went with $2 in my pocket," recalled the Meet the Press host. "You do the math."