The establishment of the organization was announced on 18 September 2002. It became operational in 2004. Thailand's MICE revenues in 2004 amounted to 31.7 million baht. The Royal Thai Government established TCEB under the Office of the Prime Minister to be the organization responsible for stimulating MICE in Thailand). One of the bureau's roles is to encourage the inclusion of Thai arts and culture in these events in order to promote the national heritage. Chiruit Isarangkun Na Ayuthaya began a four-year term as president of TCEB on 15 May 2017. He is keen on spreading MICE business to areas beyond Bangkok, especially four target cities: Chiang Mai, Khon Kaen, Pattaya, and Phuket.
Services and campaigns
The organization acts as a promoter and a source of advisory services. It is involved in:
Meetings and incentives services: The Meetings and Incentives Department serves as a one-stopsource of information, advice, and recommendations on the promotion of international corporate meetings and incentive travel in Thailand.
Exhibition services: Help in establishing exhibitions
In 2011 TCEB launched a campaign entitled "The Next Best Shows". The campaign sought to raise the number of visitors and revenue before the campaign's scheduled end in 2014. In 2013 TCEB launched "Thailand CONNECT" campaign. The campaign will enhance the global visibility of the Thailand brand as part of the five-year master plan and its three key strategies: win, promote, develop. In 2014 TCEB adopted social media campaigns.
Performance and budget
TCEB claims that in 2018 almost 200,000 visitors met with 35,000 exhibitors on a combined show floor of more than 640,000 m2, generating revenue of 10 billion baht. In the first quarter of 2019, exhibition visitors to Thailand grew by 61 percent, from 21,845 to 43,100, while revenues climbed 45 percent year-over-year, from 2,223 to 3,214 million baht. TCEB's budget for fiscal year 2019 is 895 million baht, down from 958.5 million in FY2018 and 992.3 million baht in FY2017. MICE revenues in 2017 were 104 billion baht. The 2018 target is 124 billion baht.
