The Face is BoA's sixth studio Japanese album which was released on 27 February 2008. The album was released a week after her single, "Be with You." The full album is known to have total of fifteen tracks along with 3 different types of packaging: regular CD, CD+DVD, and first press. This is also BoA's third consecutive Japanese studio album released.
Production
The production of The Face started with her "Sweet Impact" single, released in mid-2007. Three months after the release of her fifth studio album, "Made in Twenty. "Sweet Impact" was first featured in a Fasico CM in January 2007. "Sweet Impact" also features a B-side "Bad Drive" and it sold 42,789 in Japan and 5,000 in South Korea. Approximately five months later, she released another single, entitled "Love Letter". It became her second single to be featured on her sixth studio album. "Love Letter" contains two B-sides: "Diamond Heart" and "Beautiful Flowers." At first "Beautiful Flowers" was chosen by the Yokohama BayStars, as the team's official theme song during their 2007 season. "Diamond Heart" was used to promote Toshiba's W53T, featuring BoA herself. Three months after the release of "Love Letter", BoA once again released another single entitled: "Lose Your Mind", which was released on 12 December 2007. It hit its peak position at #6 and sold total of 22,961 copies as of 26 December 2007. Shortly after "Lose Your Mind", BoA announced another single, "Be with You.", which will be released along with her sixth Japanese studio album. But due to competition on 20 February 2008 with other major artists, the album was pushed backwards a week to 27 February 2008 to avoid conflicts.
Music videos
Currently it is confirmed that 4 possible music videos will be on the album: "Sweet Impact", "Love Letter", "Lose Your Mind", and "Be with You."
The PV for "Lose Your Mind" features BoA as a supermodel on the catwalk. She and two other female backup dancers start dancing on the catwalk and are joined by three male dancers. The music video also shows BoA in a short black wig. Yutaka Furukawa from the Doping panda also makes an appearance in the music video playing the electric guitar. BoA's three outfits in the music video are a huge contrast to each other. She and her backup dancers are featured wearing black clothes. Later in the music video they are all wearing more casual Japanese style clothes.
This ballad was featured in the Japanese film, "10 promises with my dog". The PV shows scenes of BoA in a canoe, on a couch, and spending time with a Golden Retriever. Also expressing how much she remembers being with you or in her case her lover. Also that she wants to live the promises that she made with him and to forget all the troubles so long as they are together.
Track listing
CD Only
"Aggressive"
"Sweet Impact"
"My Way, Your way feat. Wise"
"Be with You."
"Lose Your Mind feat. Yutaka Furukawa from Doping Panda"
