Although it had been in operation since 1997, the Hive gained broader awareness in 2001 when a Dateline NBC special The "X" Files aired. This investigation into the use and production of MDMA featured the Hive and its founder, who operated under the pseudonym 'Strike'. Strike was the founder and site designer of the Hive as well as the author of several popular books instructing readers how to synthesize a variety of amphetamines, obtain equipment and chemicals, and avoid prosecution. He remained anonymous until Dateline's investigation and interviews revealed that Hobart Huson was the man behind Strike. The NBC program showed Huson/Strike at his office/chemical warehouse, complete with a stuffedbee sitting by his computer. The program led to Huson's arrest and imprisonment, but also spurred the site's growth. A person by the username 'Rhodium' and a small group of dedicated individuals actually ran the Hive and its sister site Rhodium.ws for most of the sites' lifespans. While The Hive was a public forum for asking questions and exchanging information, Rhodium.ws hosted a collection of drug synthesis information in more condensed and organized form, much of it derived from messages posted on the Hive. It also had a large collection of articles from academic journals, plus considerable general-purpose information on practical chemistry. Rhodium's site was also taken offline shortly after the Hive. Most of the archive is hosted by Erowid. Scattered across the net is more than 1.73 gigabytes of files that were once part of Rhodium's archive. The Hive was closed in 2004 due to hosting issues. In 2015 the site was made accessible again as a at Erowid, but the forum pages however are now broken as of late 2016.
The Hive has had genuine cultural reach not only limited to the Internet. Among expressions popularized on the web by The Hive:
SWIM: "Somebody Who Isn't Me", a general-purpose description used by many posters when describing illegal activity, i.e. "SWIM needs some help crystallizing methamphetamine." Many posters changed the last letter to the first letter of their online name, so somebody named Crystal might speak of his adventures in the third person as "SWIC". It's unlikely that this sort of linguistic evasion would provide any genuine protection against prosecution should the posters be identified by law enforcement.
