The Hows of Us


The Hows of Us is a 2018 Philippine romantic drama film directed by Cathy Garcia-Molina and starring Kathryn Bernardo and Daniel Padilla. They were recognized as Phenomenal Box Office Stars and was given the Golden Jury Award and honors at the 50th Guillermo Box Office Entertainment Awards and received the prestigious Camera Obscura Award for its phenomenal success worldwide.
It marked Garcia-Molina's second collaboration with Bernardo and Padilla after the 2014 hit film She's Dating the Gangster. The Hows of Us broke multiple records in the Philippines, including being one of the first locally produced movie to reach in domestic box-office earnings, which it achieved in 20 days. The film grossed at a whopping under 50 days after its Philippine release. After its original run, it was shown in three countries in Southeast Asia and grossed.
Bernardo won the Best Actress award at the 35th PMPC Star Awards for Movies and Entertainment Editors' Choice Awards for Movies.

Synopsis

The film is a story about the young couple Primo and George, who dreams of growing old together. However, as their feelings go deep for each other, they have to deal the struggles of being in a long-term relationship and the harsh reality of life.

Cast

Main

The Hows of Us premiered on cinemas in the Philippines on August 29, 2018. On September 6, 2018, eight days after the domestic release of The Hows of Us, the film started its international screenings in Brunei, Papua New Guinea, and the United Arab Emirates. On the following day, the film premiered in Canada, Malaysia, and the United States. The film also began screening in Saipan in the Northern Mariana Islands. On September 8 and 9, screenings started in Thailand, United Kingdom, Italy, Spain,
The Hows of Us, started showing in regular cinemas in Vietnam on October 26, 2018. It also had a regular screening in Indonesia in November 2018.

Box office

Domestic

The Hows of Us earned ₱35.9 million on its first day. Five days after, it earned ₱279.5 million, making it the biggest opening weekend of a Filipino film of all time. The film also broke many records in a span of 5 days, such as highest single-day gross for a local film; a staggering ₱82.4 million alone on September 2, 2018, and the highest number of cinemas opened for any local film with 435 on September 2, 2018.
As of September 3, 2018, the film gross total earned ₱318 million As of September 7, 2018, the film has grossed ₱404.7 million in just 10 days, breaking the record of A Second Chance which grossed ₱400 million on its 11th day, making it the fastest local non-MMFF film to breached the ₱400M mark. As of September 9, 2018 the movie has grossed a total of ₱505.7 million domestically in just 12 days, making it the fastest local film to breach the ₱500 million mark. After 20 days in still 200 cinemas nationwide, the film has grossed ₱601.2 domestically, beating s ₱571 million It is the first Philippine film to breach the ₱600 million mark domestically.
On September 26, 2018, the film's box office gross has reached around.

Foreign

It was announced by Star Cinema's executive Roxy Liquigan on their Victory Party that the movie has grossed $1 million in 5 days of overseas screening.
In North America, The Hows of Us earned $537,000 on its first 3 days. After 10 days, the movie earned a whopping $1.2 million. Movie City News reported that the movie has grossed $1.5M in 17 days of screening in North America. In United Kingdom, the movie earned a record-breaking $30,890 in its first 3 days screening in 3 theaters only. While in Australia, the movie posted a potent $64,340 gross on its first 3 days of screening. Box Office Mojo in UAE reported that the movie earned a record-breaking $369,918 4-day opening gross.
After 2 weeks of showing abroad, The Hows of Us breach the two-million-US-dollar mark announced by TFC on Twitter. It is the second film starring Bernardo and Padilla to breach the two-million-US-dollar mark abroad, the first one being their 2015 hit Crazy Beautiful You.
On September 26, 2018, the figure rose to $2.3 million.
The Hows of Us has already made $2.675 million, from overseas screenings.

Accolades

50th Guillermo Mendoza Awards
Film Development Council of the Philippines
5th Inding-Indie Short Film Festival
RAWR Awards 2018
Gawad Pasado 2019 ng Pampelikulang Samahan ng mga Dalubguro
35th PMPC Star Awards for Movies
Entertainment Editors' Choice Awards for Movies 2019