The Martin Agency


The Martin Agency is an American advertising agency based in Richmond, Virginia that is part of the Interpublic Group of Companies.

About

The agency was founded as Martin & Woltz in Richmond, Virginia in 1965 by David N. Martin and George Woltz. Martin and Woltz divided the firm in 1975 and Martin renamed the company The Martin Agency.
The Martin Agency was independently owned until 1986, when it was acquired by Scali, McCabe & Sloves Advertising of New York. Eight years later, Scali was acquired by The Interpublic Group of Companies and The Martin Agency became part of IPG. The company's CEO is Kristen Cavallo.
Headquartered in Richmond, the agency also maintains offices in New York City and London.
In 2010, Adweek named The Martin Agency as its "Agency of the Year."
In 2012, the agency reduced its staff by 38 following a decrease in client spending.
In 2016, the agency reduced its staff by 29, again citing a decline in client spending and the loss of the Wal-Mart account.

Notable campaigns