The Morning Show is an Australian morning talk show broadcast on the Seven Network and currently hosted by Kylie Gillies and Larry Emdur. The show airs between 9:00 am and 11:30 am on weekdays and follows Seven's breakfast news programSunrise, with both programs closely interlinked. The program features infotainment, celebrity interviews and live music performances. On weekends, a highlights show is aired between 10:00 am and 12:00 pm on Saturdays and Sundays featuring segments from the week.
History
The show premiered on the Seven Network on 18 June 2007 and originally aired between 9:00 am and 11:00 am on weekdays. Adam Boland was the original executive producer of the show and promised to deliver a mix of news and views, new music and regular segments covering health and fitness, astrology, celebrity gossip, cooking, counselling and fashion. Boland built the show on the success of Sunrise which he also produced. In March 2012, The Morning Show extended to a weekend with highlights of the week airing on Saturdays and Sundays after Weekend Sunrise. During the AFL season The Morning Show is not shown on Sundays in Victoria, Tasmania, South Australia and Western Australia due to AFL Game Day being shown in those states. On 15 December 2014, The Morning Show was live to air as the 2014 Sydney hostage crisis occurred across Martin Place from their Channel Seven studio. The program continued to broadcast live pictures from their studio's windows, before all staff were forced to evacuate the building, with the network's news coverage switching to the station's Melbourne newsroom where Nick Etchells anchored rolling coverage.
Ratings
The debut episode averaged 272,000 viewers, beating both 9am with David and Kim and Mornings with Kerri Anne. Since its launch in June 2007 the show has rated first nearly every week against the Nine Network and Network Ten. The program did not lose a day until 31 October 2012, when it was beaten by Mornings, and did not lose a week until March 2016, when it was beaten by Today Extra.
Format
The show's format is similar to Sunrise and consists of a mix of news, entertainment and lifestyle. The show also features live and prerecorded advertorials similar to those featured in rival shows Today Extra and Studio 10 The show is broadcast live at the same Martin Place studio. When the show first started out there was a fixed music theme used regularly throughout the show. In 2010, the theme was scrapped with more popular recent music being now used as bumpers.
