The Movie Masters Cinema Group was formed in the 1990s as a co-operative initiative between the locally owned and operated WA cinema companies, Ace and Grand Cinemas. The organisation is based solely in Western Australia. Ace Cinemas, a Western Australian owned company, was founded as one of Australia’s first drive-in operators in the 1950s. Grand Cinemas was originally formed as a family business in 1928, with a group of cinemas in the city. During the drive-in era, the company relocated to the suburbs, as people no longer wanted to drive into the city just to see a movie. Grand Cinemas was responsible for the construction of the Cinema City opposite the Perth Town Hall. In 1994, Grand Cinemas further developed the cinema scene with the launch of their megaplex at Warwick in Western Australia, offering the first suburban cinema complex in Perth's Northern Suburbs (prior to that patrons had to travel to the Innaloo Greater Union complex. The Movie Masters brand was initially formed to allow Ace Cinemas and Grand Cinemas to effectively compete against the multi-national exhibition chains, such as Greater Union and Hoyts. The group currently operates 10 locations.
In July 2016 it was confirmed that Event Cinemas will reopen at the centre but now just named Event Cinemas instead of Greater Union.
Cinema Gold Lounge
Ace Cinemas Gold Lounge
The Ace Cine Gold Lounge is a luxury cinema located in the two biggest auditoriums at Midland and Rockingham. The concept was revealed in the 1990s when the Midland complex was first opened. The two seating areas are accessed via a private lounge containing a fully licensed bar. Patrons can order food and drinks during a screening. Due to WA law stating that people under 18 years of age cannot enter a licensed area without a parent and/or guardian present, the company does not allow anyone under the specified age access to the Gold Lounge.
Grand Cinemas Gold Lounge
Grand Cinemas Gold Longue started in 2014. The first one opened in Warwick. It contains 3 screens and 1 bar. In 2016, Currambine Central shopping centre opened an outlet which features two Gold Lounge auditoriums.
Event Cinemas Sub-lease
Event Cinemas had previously run the cinemas at Lakeside Joondalup and Westfield Whitford City however these have been sub-leased to Grand Cinemas. On 13 May 2016 Grand Cinemas at Westfield Whitford City closed. On 7 July 2016 the development video of the centre was released and the Event Cinemas logo was seen.
