The Next Day


The Next Day is the 24th studio album by English musician David Bowie, released on 8 March 2013 on his ISO Records label, under exclusive licence to Columbia Records. Co-produced by Bowie and longtime collaborator Tony Visconti, the album was recorded in secret at The Magic Shop and Human Worldwide Studios in New York City between 2011 and 2013. It is primarily a rock album, featuring elements of art rock. The cover art is an adapted version of his 1977 album "Heroes", featuring a white square with the album's title obscuring his face. It was announced on Bowie's 66th birthday, 8 January 2013. Bowie's website was updated with the video for the lead single, "Where Are We Now?", and the single was immediately made available for purchase on the iTunes Store.
It was Bowie's first album of new material in ten years, since 2003's Reality, and surprised fans and media who had presumed that he had retired from the music business. The album was streamed in its entirety on iTunes days before its official release. The Next Day Extra, an additional disc featuring four more tracks, and remixes of songs from the original album, was released in November. The Next Day was met with critical acclaim, and earned Bowie his first number-one album in the United Kingdom since 1993's Black Tie White Noise. It was ranked as the second best album of 2013 by German music magazine :de:Kulturnews|Kulturnews and was also nominated for the 2013 Mercury Prize. The album was nominated for Best Rock Album at the 2014 Grammy Awards and for MasterCard British Album of the Year at the 2014 Brit Awards.
The album was also included in the 2014 revised edition of Robert Dimery's book 1001 Albums You Must Hear Before You Die.

Recording

Recording of the album took place at The Magic Shop and Human Worldwide Studios in New York City. Bowie and producer Tony Visconti worked in secret alongside long-term engineer Mario J. McNulty, recording the album over a two-year period. The recording sessions were sporadic, and Visconti estimated that only three full months were spent demoing and recording material. Visconti recalled that the album began with a one-week recording session:
Bowie would disappear with the music "to make sure he was on the right track", then bring the band back together to take the next step in recording when he was ready. Visconti described the recording sessions as "intense", but they stuck to regular hours. "The last time we did all-nighters was Young Americans".
During breaks from the studio, Visconti would walk the streets of New York listening to music from The Next Day on his earphones: "I was walking around New York with my headphones on, looking at all the people with Bowie T-shirts on—they are ubiquitous here—thinking, 'Boy, if you only knew what I'm listening to at the moment.'"
Despite the statement that no guest artists were used to record the album, Bowie did use some of the musicians he's worked with in the past, including Earl Slick, who recorded his parts for the album in July 2012. Gail Ann Dorsey and Sterling Campbell, who had both worked with Bowie since the 1990s, also contributed to the album. Dorsey also recorded vocals for the song "If You Can See Me". Drummer Zachary Alford and guitarists Gerry Leonard and David Torn were hired for the sessions and Slick revealed that Visconti also contributed bass. Saxophonist Steve Elson, who had worked with Bowie since the 1980s, also plays on the album. A story that Robert Fripp, who previously has worked with Bowie in the studio, was invited to play on the album but could not due to other commitments was denied by Fripp, who said, "I haven't spoken to David for a while and I wasn't approached ", adding "I'm not angry at all. No one is hurt, I'm not upset, just keen for clarity."

Secrecy

Bowie took great pains to keep the recording of the album secret, requiring people involved in the recording to sign NDAs. Bowie had to change recording studios after one day when someone at the studio disclosed that Bowie was recording there. He moved to the studio The Magic Shop, which ran the studio with a skeleton crew of only one or two employees on days when Bowie was there. Columbia Records's UK PR firm learned of the project only a few days before the album was released.
Canadian band Metric almost uncovered the secret recording sessions when they arrived at Magic Shop recording studios unannounced in 2011, and Bowie saxophonist Steve Elson said he was tempted to reveal all.

Music

The Next Day is a rock album, mainly featuring art rock. Tony Visconti told the NME that The Next Day "is quite a rock album" and Alexis Petridis of The Guardian considered the record "a straightforward rock album."
The first single was the ballad "Where Are We Now?", a track which Visconti described as "the only track on the album that goes this much inward for him". Visconti suggested that Bowie chose "Where Are We Now?" as the opening single because "people had to deal with the shock that he was back " and that the introspective nature of the song made it an appropriate choice. The song reached No.6 in the UK charts. Opening lyrics for "Where Are We Now" reflectively recall the name of a train station and a street in west Berlin, where Bowie once lived. A video accompanying the single includes props such as a dismantled photo frame lying discarded on the floor in the opening shot, a large ear in the background, and a two-headed soft doll with the torn faces of Bowie and a voiceless counterpart "pasted" onto it in. Lyrics also include the phrase "the moment you know you know, you know".
"The Stars " was released as the second single from the album on 26 February 2013. A music video in the form of a short film was premiered the previous day. The song received moderate airplay on BBC Radio 2 and 106.9FM WHCR, peaking at number 102 on the UK Singles Chart.
Visconti, who accepted an interviewer's suggestion that he was Bowie's "voice on earth", commented on the album to the international press and provided insights into the individual tracks. The songs cover a wide spread of subjects and are largely observational: most probe the mind-sets of different individuals. "Valentine's Day" is about a high school shooter. "I'd Rather Be High" related the story of a Second World War soldier. Visconti described the material as "extremely strong and beautiful". He added "if people are looking for classic Bowie they'll find it on this album, if they're looking for innovative Bowie, new directions, they're going to find that on this album too." Visconti commented that 29 tracks were recorded for the album and suggested that some of the material left out of The Next Day could appear on a subsequent record. Visconti speculated that Bowie could return to the studio to produce a new album later in 2013, but this did not happen.

Artwork

The cover art for the album is an adapted version of Bowie's 1977 album, "Heroes", with a white square with the album's title obscuring Bowie's face. Designed by Jonathan Barnbrook, who also designed packaging for Heathen and Reality and follow-up Blackstar, the obscuring of the photograph connotes "forgetting or obliterating the past". The original cover image was shot by Masayoshi Sukita. Barnbrook explained the cover, saying: "If you are going to subvert an album by David Bowie there are many to choose from but this is one of his most revered, it had to be an image that would really jar if it were subverted in some way and we thought "Heroes" worked best on all counts." A viral marketing campaign was launched to promote the album on 15 February 2013. The campaign grew out of the concept behind the album cover, taking seemingly ordinary images and subverting them through the addition of a white square.

Critical reception

The Next Day received acclaim from music critics. At Metacritic, which assigns a weighted average score out of 100 to reviews and ratings from mainstream critics, the album has received a metascore of 81, based on 44 reviews. Neil McCormick, writing in The Daily Telegraph, gave the album a five-star review, calling it a "bold, beautiful and baffling electric bolt through its own mythos". Andy Gill, in another five-star review for The Independent, praised the album as "the greatest comeback album in rock'n'roll history", adding that the work is "as good as anything he's made". The Guardian awarded the album four stars, deeming it "thought-provoking, strange and filled with great songs". Time Out London gave the album a positive notice, praising it as an "intelligent, memorable and even a little provocative" addition to Bowie's discography. In a review for BBC Music, Jude Clarke wrote that The Next Day "is a triumphant, almost defiant, return. Innovative, dark, bold and creative, it's an album only David Bowie could make". In a review rated 8 out of 10, NME said that "rather than reinventing Bowie, absorbs his past and moves it on". The Quietus wrote a positive review and concluded: "so more than half the album is fantastic, and the rest is very, very strong." At Q, Andrew Harrison evoked that the release "feels like a dam bursting", and this is because the album "is a loud, thrilling, steamrollingly confident rock and roll album full of noise, energy, and words that if as cryptic as ever they were sound like they desperately need to be sung." One of the few negative reviews to emerge from the United Kingdom was in The Wire. Mark Fisher called The Next Day an album of "quotidian mediocrity", saying it was entirely undeserving of its wide acclaim and that the "wave of hyperbole it generated point to a wider malaise in contemporary music" because it proved that anything of low artistic merit could achieve success via "artfully timed PR".
Reviews in the United States were mainly positive. The New York Times called the album "Bowie's twilight masterpiece", while Billboards reviewer wrote: "No matter where Bowie takes the music – and there are some moments where it seems headed to some off-putting territory – he finds a melodic hook to swing on … This alchemy is almost magical." USA Today gave the record four out of four stars and called it a "glorious homecoming". The A.V. Club labelled the work a "stunning, resonant piece of expression". CBS News even went as far as calling the album "Bowie's strongest work to date". Spin criticised some of the songs:
"The collision of rhetoric and intentions result in both colorless abstractions like piano ballad and first single "Where Are We Now," and grand melodrama like "You Feel So Lonely You Could Die," which ends with the same drum taps used in "Five Years"." The album was included in the 2014 revised edition of Robert Dimery's book 1001 Albums You Must Hear Before You Die.

Commercial performance

The Next Day debuted at number one on the UK Albums Chart, selling 94,048 copies in its first week. It was Bowie's ninth number-one album in the United Kingdom, and his first in twenty years since Black Tie White Noise. The album fell to number two the following week, selling 35,671 copies. In its third week, it slipped to number three on sales of 23,157 units.
In the United States, the album entered the Billboard 200 at number two with first-week sales of 85,000 copies, earning Bowie his largest sales week for an album in the Nielsen SoundScan era, and also his highest charting album on the Billboard 200. The album has sold 208,000 copies in the US as of December 2015. Elsewhere, The Next Day topped the charts in several countries, including Belgium, Croatia, Czech Republic, Denmark, Finland, Germany, Ireland, New Zealand, Norway, Poland, Portugal, Sweden and Switzerland, while reaching number two in Australia, Austria, Canada, France, Italy, and Spain.

Live performances

Bowie was insistent that there would be no live performances in support of the album, with Visconti telling the NME, "He's fairly adamant he's never gonna perform live again... One of the guys would say, 'Boy, how are we gonna do all this live?' and David said, 'We're not'. He made a point of saying that all the time." However, Visconti later clarified that he did not say Bowie would never perform live again, only that he "won't tour for this album". Visconti told The Daily Telegraph that Bowie had not ruled out the possibility of several live shows but instead decided to focus on making records.

Track listing

;Japanese edition
The Japanese edition contains a Blu-spec CD2.
;Vinyl edition
The Next Day was also issued as a double LP. It was announced as being released on 25 March 2013 in the UK, but was put back to 1 April, with vinyl customers getting an additional CD copy. The vinyl edition included the songs "So She", "Plan" and "I'll Take You There", which were not included on the standard CD release.

''The Next Day Extra''

Released 4 November 2013, this 3-disc collector's edition includes two CDs and a DVD. The first CD is the original 14-track album. The second is a 10-track CD comprising the deluxe edition bonus tracks "Plan", "I'll Take You There", and "So She", the Japanese exclusive track "God Bless the Girl", two remixes, and four new songs. The DVD includes the four promotional music videos.
In addition to the physical release there is a 7-track digital EP bundle that excludes the deluxe edition bonus tracks.

Personnel

Credits adapted from the liner notes of the deluxe edition of The Next Day.

Weekly charts

Year-end charts

Certifications

Release history