The Snaffling Pig Co
The Snaffling Pig Co, formerly 'The Giggling Pig' is a British snack food manufacturer operating solely in the UK. They are known for their own brand of pork scratchings and cracklings. The company appeared on the 14th season of BBC Two's Dragons Den where they gained an investment from Nick Jenkins.History
The company was created when the co-founders Nick Coleman and Udhi Silva challenged each other to start a company with £500. The result was initially slow-selling, but had accelerated when a publicity stunt in the form of a pork scratching advent calendar sold over 10,000 units.
The company went on to appear on series 14 of Dragons Den where they gained a £70,000 investment from “dragon” Nick Jenkins.
The Snaffling Pig Co won the 2017 Virgin 'Foodpreneur' award winning a six week retail space at the Lakeside Shopping Centre.
