The station began broadcasting online in July 2010 as Network North Devon, part of a group of internet radio stations owned by former Lantern FM presenter Ian Starling. The station was set up in response to Global Radio's decision to merge five of its Heart radio stations into one county-wide station based in Exeter. By this time, local programming on the Heart stations had been restricted to breakfast and drivetime slots. The Voice was granted its first licence to broadcast on FM for 28 days from 9 November 2010 to 6 December 2010 under a Restricted Service Licence by Ofcom, serving the Barnstaple area on 106 FM and online via the station's website. Further RSL broadcasts have since been made on FM for the Barnstaple and Bideford areas. While the station was off air between its various FM broadcasts, it continued to provide live programming daily from the Barnstaple studios via its website and iPhone app. In January 2012, The Voice moved from its location on The Square to new temporary studios above 21 High Street, Barnstaple sharing space with The Olden Group. The Voice planned to apply for the North Devon commercial FM licence in 2011, but shortly before the renewal date Now Digital submitted a proposal to Ofcom to extend DAB coverage in to North Devon, which would allow Heart Devon to automatically retain the licence. Despite the vast majority of responses to the consultation being 'No', Ofcom approved the request, effectively blocking The Voice from applying for the commercial licence.
After being unsuccessful in its plans to win the North Devon commercial FM licence, the station applied for a full-time five year community radio licence, which was awarded in April 2012. The FM service was launched on Saturday 18 January 2014. The first record played was John Farnham, You're The Voice, followed by a new version of Eternal Flame by local band Zamba. The song was specially commissioned for the launch of The Voice on FM. The FM service is broadcast on two frequencies; 106.1 for Barnstaple and surrounding areas and 107.8 for Bideford and Ilfracombe.
New studios
In July 2017, the station moved to new studios in Barnstaple in the former Citizens Advice building. Paul Crockett, managing director of The Voice said: "the new facilities are the envy of many a commercial station up and down the land". In the same week that the new studios opened, the station was contacted by Channel Four, which informed the station it was the most-listened-to radio station in North Devon.
