Thor Fridriksson


Þorsteinn Baldur Friðriksson, commonly anglicised as Thor Fridriksson, is an Icelandic businessman. He was the founder and chief executive officer of Plain Vanilla Games, a Reykjavík-based video game developer, until its defunction in August 2016.

Personal life

Þorsteinn is a native Icelander. He received a Master of Business Administration degree from the University of Oxford in 2009.

Career

Þorsteinn was working with the broadband-ISP startup Hive until it was purchased by Vodafone in 2007. Deciding to explore a different industry, Þorsteinn became a local TV news reporter. After studying at the University of Oxford, Þorsteinn started Plain Vanilla Games in Reykjavík during the Icelandic financial crisis. Þorsteinn and his team at Plain Vanilla Games spent over a year developing an educational app for children called The Moogies, that failed to gain popularity on the App Store. Despite the country's economic issues, Þorsteinn decided to keep the Plain Vanilla Games' headquarters located in Reykjavík to help support job growth and other start-up companies.
In June 2020, Þorsteinn released a new game titled Trivia Royale that "lets users compete in a 1,000-person, single-elimination trivia tournament."