Thuuz is a sports discovery service that alerts users to sporting events via a proprietary "excitement rating."
History
The Thuuz website was launched September 2010 to help sports fans solve the problem of information overload by identifying the best content "...like your buddy who calls and tells you there’s a great game going on," according to Thuuz CEO Warren Packard. On 15 September 2011, Thuuz released mobile applications for iOS and Android devices. Beginning with the 2012 NFL season, Thuuz upgraded its apps to support fantasy sports, alerting fantasy team owners to news, plays and scoring involving their players. Thuuz raised $4.2 million in Series A capital funding in September 2012. They raised another $6.5 million in funding in June 2017.
Overview
Thuuz attempts to create an objective rating for each game by analyzing live feeds of play-by-play statistics, and measuring six different factors: pace, parity, momentum, social media buzz, novelty, and context. Proprietary algorithms process this data and rate games on a color-coded 0-100 point excitement scale. The score 0-39 is rated as "dull", 40-64 as "OK", 65-84 as "Good" and 85-100 as "Great" with the color becomes darker red as the score increases. Real-time and archived game ratings are displayed. Thuuz also forecasts the ratings for the upcoming games as well. Thuuz sends registered fans live alerts by SMS text or email, permitting a user to tune into a game of interest. Fans may personalize the sports and leagues they are interested in, list favorite teams, and the level of excitement at which they wish to receive an alert. Thuuz has teamed with partners such as Dish Network and Google TV to integrate Thuuz ratings with televised sports, helping interactive TV viewers to discover, watch, and record exciting games. Post-game ratings provide guidance for fans who have recorded multiple events for time-shifted viewing or who wish to watch televised or online replays. Game results are not displayed, so fans can choose the best games to watch without losing the element of suspense, and avoid wasting time on games that turn out to be dull. Thuuz will also suggest the best point in each game to start watching. Thuuz also employs its algorithms to offer predictions on which upcoming games are anticipated to be most exciting. By aggregating minute-by-minute excitement ratings over the course of a season, Thuuz generates lists of the most exciting games, teams, leagues performances, and players which offer a different perspective than traditional statistics. Their sole competitor is Are You Watching This?!.
