Tire Discounters is a tire and auto service shop started by Chip Wood in 1976 in Cincinnati, Ohio. Today, it ranks as the seventh largest independent tire dealer in the U.S. by Modern Tire Dealer National Rankings 2019.
History
Tire Discounters is Ohio-based, headquartered in Cincinnati. They are family-owned and operated by the Wood family. In 2008 they entered the Lexington market. In 2011, they opened a new headquarters in Sharonville. It is now their 200,000 square feet warehouse. In the same year, they entered the Louisville market, and in 2014, Nashville. In 2015, they moved their headquarters to downtown Cincinnati, while maintaining warehouses in Sharonville and Murfreesboro, Tennessee. In 2016, they opened their 100th store and entered the Chattanooga market. they have over 130 stores across Ohio, Kentucky, Indiana, Tennessee and Georgia, with locations in Cincinnati, Columbus, Dayton, Lexington, Louisville, Nashville, Chattanooga, Huntsville, Knoxville, and Indianapolis and employ more than 1,300 people.
Tire Discounters signs
Chip Wood wrote the original signs for years. Now, a group of people write the signs at the Cincinnati office and send them to the stores twice a week. They have been shared on Buzzfeed, Reddit and more.
Phantom Tire Buyer
The identity of the Phantom Tire Buyer remains unknown. However, it is rumored to be Chip Wood himself. In an article in the Cincinnati Business Courier, Jamie Ward, the current company president, laughed off the question.
Tallest tire stack
In celebration of the reopening of its first store, Tire Discounters built a stack of Falken Tires on March 27, 2014, that was 19.95 feet tall. The previous tire stacking world record of 19.77 was set on September 6, 2009, in Wiesental, Germany.
Tire Discounters supports Wounded Warrior Project During a week-long event Tire Discounters Inc. locations in three states didn't charge customers labor on tires or oil changes, and instead collected donations for the Wounded Warrior Project. The first-time event raised more than $20,631. Customers donated $9,140 that week, and Tire Discounters added a $1 donation for every social media share, phone call and appointment booked during the event.
Awards
2017 Silver Addy Award, AAF Cincinnati Club - for its "Social Smiles" social media campaign featuring tongue-in-cheek changeable copy signs and a quirky approach to advertising
Best of Cincinnati - #1 in Tires 2008 - 2020 and #1 in Service 2015 - 2019