Tom Willett


Tom Willett is an American musician, author, and entertainment industry executive. He toured and recorded extensively as a bass player during the 1960s and 1970s, served as booking agent and manager for numerous artists in the 1980s, and worked as an artist and repertoire and marketing executive in the 1990s. In the 2000s he co-founded a fully accredited music school for college.

Touring and recording bands

Born in Portsmouth, Virginia, Willett moved with his family to the Washington, DC suburbs in the mid-1960s. While attending Thomas Jefferson High School in Fairfax County, VA, he played bass with DC-area Garage Rockers the Keggs, the Uncalled Four, and the Nightcrawlers, which also featured Gerry Beckley, later of the best-selling British ex-pat band, America.
While completing coursework for a B.A. in Psychology at Wake Forest University in Winston-Salem, NC, Willett toured with Brit Rock-Psychedelic outfit Orange, featuring Danny Brubeck, son of legendary Jazz pianist Dave Brubeck, on drums.
After graduation in 1972, Willett recorded and toured with the Sons of Thunder, founded by Blaine Smith in 1968 and the first U.S. Rock act to record a contemporary Gospel album for a major label. He also played bass for D.C. Folk-Rocker Scott Wesley Brown.

Early non-profit work

While pursuing post-graduate studies in the mid-1970s at a commune in the Maryland suburbs, Willett helped launch both the Cornerstone Study Center and the C.S. Lewis Institute. He and Santa Rosa, CA-native Julie Atterbury were married in 1978.

Booking and artist management

Willett returned to the music industry in 1979 when he launched the Chanan Agency to handle booking and management for DC-area talent including musician/author Brian McLaren and college-circuit favorites, Jim and Kim Thomas.
In 1980, Willett joined Dharma Artist Agency in Nashville, TN where he served as booking agent for a number of leading artists, including Leon Patillo, Maria Muldaur, and Richie Furay. He later formed Tom Willett Artist Management to provide career direction for John Fischer, Scott Wesley Brown, and Marty McCall.

Artist and repertoire work in Los Angeles

In 1984, Willett was asked to become executive director of artists and repertoire in Los Angeles for ABC's Word Records, the world's largest distributor of inspirational music and books. Responsible for signing new artists and overseeing production, Willett managed the creation of more than 50 award-winning CDs and videos, including Grammy and Dove Award-winning records by Sam Phillips, The Choir, Dion DiMucci, Philip Bailey, Randy Stonehill and Bryan Duncan.
While in L.A., Willett founded What? Records, a boutique label marketed and distributed by A&M Records. Working with T Bone Burnett, David Miner, John Carter and Lynn Nichols, What? released four critically acclaimed albums: IDeoLa’s ‘’Tribal Opera,’’ Tonio K.’s ‘’Romeo Unchained’’ and ‘’Notes from the Lost Civilization,’’ and Dave Perkins’ ‘’The Innocence.’’
Willett's A&R work saw him in the studio with such notables as T Bone Burnett, Phil Ramone, Charlie Peacock, Booker T. Jones, Little Richard, Tchad Blake, Bill Schnee and Doug Sax.

Marketing, product management and career development

In 1990, Willett and Epic Record's Roger Klein brokered a new marketing and distribution relationship for Word with Epic Records and Sony Music Entertainment. After relocating to New York, he, along with Dan Beck, coordinated the release and marketing of over 250 albums that generated more than $50,000,000 in revenues. While serving as Vice President of Marketing for Word/Epic, Willett and his team spearheaded international marketing campaigns for such artists as Al Green, Deniece Williams, Shirley Caesar, Phil Keaggy, Soul Mission, Sandi Patty, Petra, and Point of Grace. Through their efforts, Word/Epic artists found expanded audiences, while leading mainstream personalities such as Bruce Cockburn, Wynton Marsalis and Garrison Keillor crossed back over into the Gospel marketplace.
In 1995 Willett moved to Virginia, and later, Florida, to pursue writing and independent marketing. He published more than 50 articles in music and arts journals while helping manage the literary estate of Dr. Richard C. Halverson, former Chaplain of the U.S. Senate. With Beck, he formed ADi, a property development and marketing organization focused on creating unique entertainment, character and lifestyle properties. In conjunction with Peacock Papers, Adi's products found distribution in Hallmark and other leading card and gift shops. Their recording and touring project, The American Soul and Rock & Roll Choir, went on to tour performing arts centers throughout the U.S. Willett and Beck later co-managed Hip-Hop duo, Scratch Track, and artist/writer/filmmaker, Will Gray.
During this period, Willett also founded Creative Development Network, providing career support to Artist/Producer T Bone Burnett, recording artist Sam Phillips, and Internet sensation, Boondogs, the first band signed to a major recording contract based solely on consumer voting during the first wave of downloadable.mp3s.

Music industry educator and mentor

In 2000, Willett was asked to spearhead a feasibility study for the creation of a fully accredited, 4-month-long off-campus study experience for college students interested in careers in the music industry. In conjunction with CCCU’s Dr. Richard Gathro and a committee of college presidents, deans and music department chairs, he created a business plan and curriculum that offered developing artists classes and hands-on experience in songwriting, recording and performance, while training young entrepreneurs in artist management, booking, publishing, record company operations and marketing. Established on the Island of Martha’s Vineyard in Massachusetts in the Fall of 2001, Willett and the faculty and staff of the Contemporary Music Center have helped launch the careers of more than 1000 students from nearly 100 colleges and universities.
Willett’s work has been cited in ‘’Rolling Stone,’’ ‘’Billboard,’’ ‘’Musician,’’ ‘’The L.A. Times,’’ ‘’Entertainment Weekly,’’ ‘’CMJ’’ and the ‘’Hollywood Reporter,’’ while his articles encouraging excellence in music making and marketing have appeared in ‘’Image,’’ ‘’The Wittenburg Door,’’ ‘’CCM,’’ ‘’Release,’’ ‘’The Other Side’’ and ‘’Prism.’’

Selected credits

Agent, Manager, Career Development
Executive producer and A&R
Marketing
Publications