Bloom has been a sports bettor and property investor, nicknamed The Lizard. Bloom appeared in the Late Night Poker television series and also has a final table appearance on the World Poker Tour. He also made back-to-back final table appearances in the first two Poker Million events. His first major win came in January 2004 when he won the Australasian Poker Championship in Melbourne, collecting a first prize of around A$420,000. Bloom won the £5,000 No Limit Hold'emVC Poker Cup Final in London on 5 August 2005 and won the £200,000 first prize. He also had a fourth-place finish in the 2005 World Series of Poker Tournament of Champions. He was a member of the winning British team in the Poker Nations Cup. As of 2008, his total live tournament winnings exceed $1,500,000. Bloom won A$600,000 for his second-place finish in the High Rollers Challenge, event 8 of the Australian Poker Millions tournament held in Melbourne in Jan 2009. Bloom fell short of the million pound grand prize in the Poker Million IX event held in London on 10 December 2010. He finished second behind Gus Hansen.
Entrepreneur
Bloom is believed to have accumulated wealth through developing online gambling and gaming websites, and through property and start-up investments.
Football chairman
Since 2009, Bloom has been the chairman of Brighton & Hove Albion, who are currently a Premier League club, having gained promotion in the 2016–17 season after 34 years out of the top flight of English football. He succeeded Dick Knight after securing a 75% shareholding in the club and investing £93 million in the development of the club's new ground, Falmer Stadium. Since the stadium has been built, it has received numerous extensions in spectator capacity and has received funding to ensure that it is "Premier League ready" by installing floodlights, amongst other minor features. Upon taking over the club, Bloom declared his love of the game, "I've been a football fan and a gambler since the age of about seven or eight. My interest in both developed at the same time." Bloom is a longtime fan of Brighton and his family has had a long association with the club: his uncle Ray is a director and his grandfather, Harry, was vice-chairman during the 1970s. On becoming chairman, Bloom appointed former Uruguay international Gus Poyet as manager, and together they led the team to promotion from Football League One as champions in 2011, the season before Brighton moved into their new home - the Falmer Stadium. Poyet left the club in 2013 after losing in a play-off semi-final to Crystal Palace. In June 2013, Bloom appointed Óscar García as the new head coach of the club; Garcia resigned after losing a second successive play-off semi-final to Derby County and left the club in May 2014. The next manager was former Liverpool player Sami Hyypiä, who only lasted a few months in the managerial role after a poor start to the 2014–15 season left Brighton in the relegation zone. Chris Hughton became manager towards the end of 2014, and the club have been successful since. Hughton steered Albion to safety in their 2014–15 campaign, and then guided the club to a 3rd-place position in the Championship in the following season, missing out on promotion to Middlesbrough on goal difference. The club would be defeated in the play-off semi final, for the third time in four years, this time to Sheffield Wednesday. Brighton went one step further in the 2016–17 season under Hughton's management and Bloom's ownership, finishing 2nd in the Championship and gaining promotion to the Premier Leaguefor the first time in the club's history. Bloom backed Hughton in the following transfer window, breaking several record transfer fees to improve the squad, readying Brighton's first Premier League season. On 13 May 2019, immediately after the end of the season, with the club ending at the 17th position and thus securing its top-tier status for the coming season, Bloom released a statement to the effect that "it was time for a change" and sacked Hughton, replacing him with Championship's Swansea coach Graham Potter. In 2018, Bloom completed the takeover of Belgian second division club Union SG.
Personal life, and other ventures
Bloom is Jewish, and has contributed significantly to the development of a synagogue project in Hove. He stepped in with the Brighton and Hove Hebrew Congregation suffering financial problems, and the funding for the development will come from his Bloom Foundation, of which he is the chairman.
