Tony LitMBE is Managing Director of Sunrise Radio. He was appointed MBE in the 2019 New Year Honours. Tony Lit has worked in radio, TV and events. Based at Sunrise Radio Hounslow office he works with Chairman Gurdev Jassi, building on Sunrise Radio's recent success, overseeing strategy and revenue growth. Tony Lit joined Sunrise Radio from Sony Entertainment TV Asia where he was Vice President Business Head UK & Europe Sony Entertainment Network three Channels. During his time at Sony, Lit was instrumental in the last few years of business success at the network, across sales & channel distribution and expansion of the network of channels distributed via Talk Talk & Virgin in the UK and across many other platforms in Europe. The inaugural British Asian Media Awards saw the media fraternity come together to celebrate and felicitate diversity and campaigns which empower the South Asian media industry. The Media Impact of the Year Award was conferred upon Tony Lit for his contribution to the British Asian media industry in January 2019. Tony Lit and British PM Boris Johnson attended Milton Keynes Gurdwara ahead of Diwali and to celebrate the auspicious 550th Birth Anniversary of Sri Guru Nanak Dev Ji. Tony Lit addressed at the Drive to Digital 2019 Conference held on 30 October at The British Library Knowledge Centre. Giving them a background of Sunrise Radio from launch in 1989 to present day and how digital innovation had allowed him to grow and develop Sunrise Radio nationally. Tony Lit, was officially unveiled as a new Ambassador for CRY on 21 January 2020. Tony first approached CRY following the sudden death of the only son of a family friend from a previously undiagnosed heart condition. He was aged just 17 and was a fit and sporty young man, with his death sending shockwaves throughout his local community and beyond. As a father of 3, Tony was deeply moved by this tragedy and pledged, “whatever support Sunrise Radio and I can give personally, over and above, I shall do so.” Lit was the Conservative Party candidate in the 2007 Ealing Southall by-election. Lit is a British Asian Sikh. He and his wife Mandy have three children and live in Ham, London.
