Touch of Modern


Touch of Modern is a members-only e-commerce website and app focused on selling lifestyle products, fashion, and accessories to men. The company is based in San Francisco, California and was launched in March 2012.

History

Touch of Modern was founded by Dennis Liu, Jonathan Wu, Steven Ou, and Jerry Hum in 2012. It was previously known as Skyara; it then became RAVN. The company went through two pivots before the Touch of Modern site was unveiled in 2012. Three months after launching, the website achieved $1M in revenue. Touch of Modern is focused on curation and personalization to differentiate itself from the competition. It is primarily targeted at men with over 70% of its customers being male, the majority of whom purchase through the mobile app.
In August 2012, Fab.com filed a lawsuit against Touch of Modern alleging that Touch of Modern infringed Fab.com's trademarks, trade dress, and copyrights. Fab.com alleged that elements of its site design, including its site's overall look and feel, visual icons and product descriptions, were copied by Touch of Modern. The lawsuit was settled out of court for an undisclosed sum in March 2013.

Funding

Touch of Modern raised seed funding from i/o Ventures in 2010 and $3 million Series A from Floodgate Fund and Hillsven Capital in 2013.
In 2014, it announced a $14 million Series B funding which was led by Partech Ventures, and included participation from Great Oaks VC, Lucas Venture Group, Silicon Valley Bank, and existing investors, Hillsven and Floodgate, bringing Touch of Modern's total funding to $17 million and followed a year in which the two-year-old company grew its revenue by 400 percent.