Tracey Baker-Simmons is an American producer, best known as one of the pioneers of urban reality television, is a 17-year production veteran and President/ Co Owner of Simmons-Shelley Entertainment formerly B2 Entertainment Studios.
After graduating from college, Baker-Simmons began her career working in the Music and Promotions department for Warner Brothers Music and made her transition into film production, producing regional commercials for LeRoux. She moved to Westside Stories and began producing for directors Keith Ward and Julie Dash. From 1992 onward, she produced hundreds of music videos and television commercials, working with Hip Hop R&B artists such as Brandy, Immature, Montell Jordan, Arrested Development, and Nas. Her award- winning television commercials ranged from Coca-Cola and Sprite to McDonald's and MCI. In 1998, Baker-Simmons launched Strange Fruit Films, a multi-faceted production company, with several partners. She served as Executive Producer and oversaw the production of various music video projects for Jeff Byrd. Tracey produced the 2002 independent feature filmThe Book of Love, directed by Byrd. After resigning from Strange Fruit Films, she worked as a freelance producer in television production, with clients such as distributor Pearson Television, ABC and CBS networks. Baker-Simmons established B2 Entertainment Studios LLC, an Atlanta-based production company in 2003 with her close friend and partner, Wanda Shelley. Most notably, B2 Entertainment Studios, are known for the reality show, Being Bobby Brown starring Bobby Brown Whitney Houston which aired in 2005 on the Bravo network. She served as a Producer for Tyler Perry's Tyler Perry's House of Payne and for a TBS summer promotional campaign featuring Chrisette Michele. In 2009, B2 Entertainment Studios was renamed Simmons-Shelley Entertainment. Baker-Simmons is the Executive Producer with Keith Sweat, of reality series Platinum House featuring Dru Hill and Supervising producer of Welcome to Dreamland starring producers Drumma Boy and Jazze Pha which first aired as specials on Peachtree TV, a Turner Broadcasting System station, and then on BET Networks, Summer '09 and Summer '10 respectively. Simmons-Shelley Entertainment in partnership with Rain Forest Films, The Coca-Cola Company and MTV debuted their docu-series for MTV2Sprite Step-Off in January 2010. Hosted by Chris "Ludacris" Bridges, the series follows six step teams from fraternities and sororities across the country as they compete in the Sprite Step Off. Tracey serves as the Head of Development for Jarrett Creative. She served as Executive Producer and Showrunner for Lifetime's Season 1 which aired October 24, 2012 starring the family of Whitney Houston.