Tractive


Tractive is an Austrian company that develops real-time location trackers for pets and other animals using GPS and GSM technology.

Overview

Developed by Michael Hurnaus, their real-time location tracking device, Tractive GPS can be used via a Smartphone application or web interface. It tracks the device's positions using GPS and transfers the data using GSM technology. It has a clip mechanism that can be attached to a collar and weighs approximately 1.4 ounces. The device can be used for animals who are 9 pounds or heavier and can be used for multiple pets. The tracker is waterproof and has an optional replacement plan. It has a geofencing feature that allows for the creation of virtual fences and sends notifications when the pet enters or exits them.
It can be used in over 80 countries, and has a battery life of 0 to 2 days, depending on network and usage.

Capitalization

It raised $500k in 2012 and €2m from former race car driver Harold Primat in 2016. In 2018 they raised an additional '7-digit' Euro sum from Monkfish Equity, the investment vehicle of the founders of Trivago.

Awards