Tractors in India
Tractors in India is a major industry and significant contributor to its agriculture output gains.
In 1947, as India gained independence from the British Empire, the level of agriculture mechanisation was low. The socialist oriented five-year plans of the 1950s and 1960s aggressively promoted rural mechanisation via joint ventures and tie-ups between local industrialists and international tractor manufacturers. Despite these efforts, the first three decades after independence local production of 4-wheel tractors grew slowly. By the late 1980s tractor production was nearly 140,000 units per year, and a prevalence rate of less than 2 per 1,000 farmers.
After economic reforms of 1991, the pace of change increased and by late 1990s with production approached 270,000 per year. In early 2000s, India overtook the United States as the world's largest producer of four-wheel tractors. FAO estimated, in 1999, that of total agricultural area in India, less than 50% is under mechanised land preparation, indicating large opportunities still exist for agricultural mechanisation.
In 2013, India produced 619,000 tractors accounting for 29% of world's output, as the world's largest producer and market for tractors. India currently has 16 domestic and 4 multinational corporations manufacturing tractors.
History of tractors in India
1945 to 1960
War surplus tractors and bulldozers were imported for land reclamation and cultivation in mid-1940s. In 1947 central and state tractor organisations were set up to develop and promote the supply and use of tractors in agriculture and up to 1960, the demand was met entirely through imports. There were 8,500 tractors in use in 1951, 20,000 in 1955 and 37,000 by 1960.1960 - 1970
By 1970 annual production had exceeded 20,000 units with over 146,000 units working in the country.1971 to 1980
By late 60's the government of India initiated the Green Revolution in India program and the need for mechanisation created more demands for farm tractors.To meet the initial demand the Government allowed lot of imports mostly from USSR and its Eastern Bloc neighbours. In addition six new manufacturers were established during this period although three companies did not survive. HMT, a large public sector unit, began manufacturing Agricultural Tractors in 1972 under the HMT brand name with technology acquired from Zetor of the Czech Republic. Escorts Ltd. began local manufacture of Ford tractors in 1971 in collaboration with Ford, UK and total production climbed steadily to 33,000 in 1975-761981 to 1990
A further five manufacturers began production during this period but only Last one survived in the increasingly competitive market place. Annual production exceeded 75,000 units by 1985 and reached 140,000 in 1990 when the total in use was about 1.2 million. Then India - a net importer up to the mid-seventies - became an exporter in the 1980s mainly to countries in Africa.1991 to 1997
Since 1992, it has not been necessary to obtain an industrial license for tractor manufacture in India. By 1997 annual production exceeded 255,000 units and the national tractor population had passed the two million mark. India now emerged as one of the world leaders in wheeled tractor production.1997 to 1999
Five new manufacturers started production in this period. In 1998 Bajaj Tempo, later renamed Force Motors, began tractor production in Pune. In April of the same year New Holland Tractor Ltd launched production of 70 hp tractors with matching equipment by investing $US 75 million in a state-of-the-art plant at Greater Noida in Uttar Pradesh state with an initial capacity of 35000 units per year. Also during this time, Larsen and Toubro established a joint venture with John Deere, USA for the manufacture of 35-65 hp tractors at a plant in Pune, Maharashtra. And Greeves Ltd began producing tractors under similar arrangements with Deutz-Fahr of Italy. CASE now Case IH looking to develop a joint venture in India went into discussions with various Indian companies and in 1999 settled with New Holland Pvt Ltd. India for manufacturing CASE brand tractors and harvesting equipment at New Holland's facility.1999 to present
Facing market saturation in the traditional markets of the north west tractors sales began a slow and slight decline. By 2002 sales went below 200,000. Manufacturers expanded into eastern and southern India markets in an attempt to reverse the decline, and began exploring the potential for overseas markets.In 2013, India produced 619,000 tractors accounting for 29% of world's output. It is the world's largest producer and market for tractors. India currently has 16 domestic and 4 multinational corporations manufacturing tractors. In 2014 Zetor come back in India and linked with the local tractor manufacture companies to supply 40 to 75 hp tractors on zetor brand name to other countries.
Prevalence and market share
- Prevalence:
- * Tractors are getting widespread acceptance in India.
- * Kotaks and ICRA reports estimate that nearly 4.3 million tractors were in operation, and 1 in 20 rural households owned a tractor in 2011. They project that the market will grow at 7% to 8% per year, and only 19% of Indian rural farming households that can afford a tractor have as yet purchased a unit.
- * Designs that allow multi-functional use, adapted to local needs and rural constraints, are experiencing higher demands.
- Market Share:
- * Five companies account for over 80% of the market share
- * Mahindra and Mahindra
- * TAFE with 20%
- * Rest
- ** Escorts,
- ** ITL-Sonalika
- ** John Deere.
Current manufacturers of tractors in India
ACE Tractors
Limited began manufacturing of Tractors in 2009 by launching two models in 35 / 45 HP categories. At present it is manufacturing 3 models by introducing 55 HP models in 2011. And also manufactured crains, harvester etc. In Oct.2013 ACE Tractors reached a milestone of selling 2000 tractors in India and Nepal. ACE has its manufacturing plants in Faridabad, Kashipur/Bajpur.Agri-King Tractors and Equipments Pvt. Ltd.
Established in 2010 at Majholi, Himachal Pradesh in Northern India, Agri King produces three models of tractors. The Agri King T44 40 HP model, Agri King T54 50 HP model, and Agri King 20-55 50 HP model with improved 24 speed synchro-mesh transmission. And all featuring Kirloskar engines.Angad Tractors
Captain Tractors Pvt. Ltd
Founded in May 1994 and located in Rajkot, India, Captain Tractors manufactures mini-tractors under the Captain brand.Crossword Agro Industries
Located in Rajkot, India, Crossword manufactures small tractors under the Nissan, Atmak and Captain brand names..Eicher
In 1949, Eicher GoodEarth, was set up in India with technical collaboration with Gebr. Eicher of Germany, imported and sold about 1500 tractors in India. On 24 April 1959 Eicher came out with the first locally assembled tractor from its Faridabad factory and in a period from 1965 to 1974 became the first fully manufactured tractor in India. In December 1987 Eicher Tractors went public and in June 2005 Eicher Motors Limited sold Eicher Tractors & Engines to a subsidiary of TAFE called TAFE Motors and Tractors Limited.Eicher also produced tractors under the Euro Power and Eicher Valtra brands under license from Valtra, an AGCO brand.
Escorts
Escorts began local manufacture of Ford tractors in 1971 in collaboration with Ford, UK and total production climbed steadily to 33,000 in 1975, reaching 71,000 by 1980. Ford was sold in 1992. Ford Motor Company proper quit the tractors business, but the name was allowed to continue as per agreement until 2000, when Escorts relabelled its Ford models under the Escort brand. Escort manufactures produces construction and agriculture tractors in the 08-75 HP range and has already sold over 600,000 tractors. Its tractors are marketed under three brand names, Escort, Powertrac and Farmtrac.Farmer Tractor
Based in Rajkot, Gujarat, Farmer Tractor is focused on the production the Farmer Tractor DI 1200, using a Greaves four stroke, direct injection, 12 HP diesel engine.HMT Tractors
HMT is a large public sector unit and began manufacturing Agricultural Tractors in 1972 under the HMT brand name with technology acquired from Zetor of the Czech Republic. It manufactures its tractors in Pinjore, Panchkula in a large factory that also manufactures machine-tools, and Hyderabad It has a capacity of 20,000 tractors per annum. In the Machine-tool company is a large foundry. It produces tractors in a range from 25 HP to 75 HP. HMT has also exported tractors to the USA under the Zebra brand, which were marketed by Zetor distributors and dealers there. The company is controlled by the Ministry of Heavy industry that provides to the public its financial performance.Indo Farm
Indo Farm Equipment Limited is an ISO certified company located in Himachal Pradesh and is into manufacturing of world-class tractors, cranes, engines, diesel gensets and has now recently launched Harvester Combine Agricom 1070 for wetland paddy harvesting. Incorporated in 1994, and has over two decades of experience in manufacturing and marketing of various engineering products.Indo Farm commenced commercial production of tractors in October 2000 at its plant located at Baddi in District Solan, Himachal Pradesh. Spread over an area of 34 acres, the plant started with the production of a single model. Within a decade of successful operations Indo Farm grew to a company having models in the range of 30 HP, 38 HP, 42 HP, 48 HP, 50 HP, 52 HP, 55 HP, 60 HP, 65 HP, 75 HP and 90 HP with many variants. Within a year of its operations, the company had successfully indigenized the engine components, manufacturing and assembly processes, and accordingly stopped import of engines. In 2008, the company diversified into manufacturing and marketing of Pick-N-Carry cranes of 9 tonnes - 20 tonnes capacity and has recently commenced production of mobile tower cranes too. Engines being the company's core competence area, it is now making engines for generator sets that are exported overseas.
John Deere
In 2000, John Deere set up production in a joint venture with Larsen & Toubro Ltd in Sanaswadi, in a rural area near Pune, Maharashtra. It was known as L&T John Deere Private Ltd, and manufactured tractors under the L&T - John Deere name for sale in India, and under the John Deere name for worldwide sales.In 2005, Deere & Company acquired nearly all the remaining shares in this joint venture. The new enterprise, is known as John Deere Equipment Private Limited. The factory currently produces tractors in of 35, 38, 40, 42,45, 50, 55, 65, 75 and 89 HP capacities for domestic markets and for export to the US, Mexico, Turkey, North and South Africa, and South East Asia. Pune factory started to produce new 55 to 75 Hp 5003 series tractors for European market in 2008.
John Deere India Private Limited is a subsidiary of Deere & Company, USA in India. Its factory, located at Sanaswadi, Pune, manufactures 5000 Series agricultural tractors.
The Indian operations of Deere & Company include a technology center located at Magarpatta City Pune, John Deere Dewas works, Jon Deere PDC Nagpur and John Deere Water Vadodara.
The technology center provides services in the areas of Information technology, engineering, supply management, embedded systems and technical authoring for company's operations worldwide.
John Deere Water, formed by the acquisitions of Plastro Irrigation Systems, T-Systems International, and Roberts Irrigation Products.
Mahindra Gujarat Tractor Limited (MGTL)
The company popularly known as Gujarat Tractors and its popular 60 hp model Hindustan 60 was established in 1959 as Tractors and Bulldozers Private Ltd and imported tractors. Manufacturing began in 1963, in collaboration Motokov-Praha of Czechoslovakia, and was known as Hindustan Tractors & Bulldozers Ltd. In 1967, it became Hindustan Tractors Ltd. The tractors were based on the Zetor tractor design and sold under the Hindustan brand. In 1978, the Gujarat, Indian government formed Gujarat Tractors from the ailing company. In 1999, Mahindra Tractors purchased 60% of the company, and in 2001, completed purchasing the rest of the company, renaming it Mahindra Gujarat Tractors Ltd thus becoming part of Mahindra Group. The company is engaged in manufacturing of tractors in a range of 30-60 hp which are marketed under Farmplus and Shaktimaan brand.Mahindra Gujarat Tractor Limited has its Head Office at Vadodara.
MGTL is an ISO 9001:2008 and OHSAS18001:2007 certified company. The company has a very good marketing network across India having 13 area offices and around 225 dealers.
Mahindra Tractors
Mahindra Tractors is an international farm equipment manufacturer of Mahindra & Mahindra. In 2010, Mahindra became the largest selling tractor in the world. Mahindra's largest consumer base is in India, but with sales also focusing on China, North America and a growing base in Australia. The company is the largest manufacturer with about 25% of the market in India and has the capacity to build 150,000 tractors a year.In 1963, M&M formed a joint venture with International Harvester to manufacture tractors carrying the Mahindra nameplate for the Indian market. Mahindra purchased the rights from International Harvester to manufacture their British designed International B-275 model which was also sold in USA as McCormick International. Mahindra Tractors sold about 85,000 units annually making it one of the largest tractor producers in the world. To expand into the growing tractor market in China, Mahindra acquired majority stake in Jiangling.
Its sales in Gujarat are under the label Mahindra Gujarat and its sales in Punjab are under the label Swaraj. In 1999, Mahindra purchased 100% of Gujarat Tractors from the Government of Gujarat ?? and Mahindra purchased a 64.6% stake in Swaraj in 2004.
Mahindra Tractors started manufacturing 15HP tractor under the brand name Yuvraj in Rajkot in 2011. The plant in Rajkot is set up jointly by Deepak Diesel Pvt Ltd and Mahindra & Mahindra. The plant has a maximum capacity of 30000 tractors per year.
Mars Group
Originally established in 1976, the MARS Group is engaged in manufacturing/marketing of dump trucks, loaders, foggers, and agricultural tractors and attachments. Based in Lucknow, U.P., it began manufacturing two mini-tractor models under the Marshal name in 2005, Captain DI 2600 of 25 HP and Trishul MT DI 625 10 HP.New Holland Agriculture
Preet Tractors
Entrepreneur Mr. Hari Singh and his brother Mr. Gurcharan Singh laid the foundation of "Preet Agro Industries back in 1980 when they began initial production of straw reapers, threshers and other agricultural implements. The two launched their first tractor driven combine harvester in 1986. With a successful line of combine harvesters under their belt they began research and development for a tractor that led to their first and best known model "987". With excellent reliability and performance Preet continues to make remarkable impact not only in Indian farming community and other countries across the world.Preet's manufacturing plant Patiala, Punjab, spanning 50,000 sq meters is producing low cost ad quality tractors offered in a range of 35 HP to 90 HP. Similarly the Combine harvesters are offered in 75 HP and 110 HP for multiple crops, including paddy, wheat, etc.
SAME Deutz-Fahr (India) Private Ltd.
SAME Deutz-Fahr Private Limited is a multinational group who manufacture SAME and Deutz-Fahr model tractors at their Ranipet facility near Chennai, with SDF headquarters in Treviglio in Italy. S.A.M.E., an acronym for Società Accomandita Motori Endotermici, was founded in 1942 in Treviglio, Italy. Deutz-Fahr is a brand of tractors and other farm equipment established in 1968 after the acquisition of the majority of share capital in FAHR, by the Klockner-Humboldt-Deutz AG group. In 1995 Deutz-Fahr joined the Italian Group SAME/Lamborghini/Hürlimann to become the SAME Deutz-Fahr Group, now the SDF Group. The two currently manufacture tractors in India in the 35-80 hp range.Sonalika
International Tractors Limited was incorporated on 17 October 1987 and began manufacturing tractors designed by Central Mechanical Engineering Research Institute. I. In 2000 ITL entered into a tie up with Renault Agricultural of France and began manufacturing Sonalika tractors. Sonalika is currently manufacturing models between 18 HP to 120 HP, and as well as the Renault CERES brand between 60HP to 90HP.In 2005 Yanmar bought a 13 per cent stake in the company and began lifted production to 200 tractors per day. today Yanmar has approximately 30%. In 2013 the world's largest private investment company US based BlackRock purchased approximately 13% stake in ITL with the remaining 70 owned by founder Lachhman Das Mittal.
Sonalika International tractors Ltd. is the youngest and the 3rd largest tractor maker in India. Its integrated tractor manufacturing plant at Hoshiarpur has a capacity to produce 3 lakh units per annum. The company produces tractors in a range from 20HP to 120HP and has presence in more than 80 countries. Sonalika ITL has been recently felicitated by The Economic Times publication as an 'Iconic Brand of India’.
Standard
Standard Combine began building tractors in Barnala, Punjab, India. In Standard Tractors, tractors are being manufactured in the range of 35, 45, 50, 60, and 75 HP with respective model names: Standard 335, Standard 345, Standard 450, Standard 460, and Standard 475. Engines for all these tractor models, except the last one, are manufactured within the plant as ‘Standard Engines’, in specific names – SE 335, SE 345, SE 450 and SE 460, respectively. All the above-mentioned models of Standard Engines have shown compliance to the TREM-III emission norms, as have been verified by the ARAI. However, two new variants of tractor of 35 hp and 45 hp, equipped with famous Perkins engines, and two completely new models of tractor of 30 hp and 40 hp are on the verge to be launched. Besides these, three 3-wheelers, one 4-wheeler, a crane, an electric 3-wheeled mini-car, and two 2-wheelers are either in the process of development or on the verge of launch from the Standard Tractor Division.Swaraj Tractors
In the mid-sixties, with the Green Revolution triggering large-scale tractor usage, there was a need for the country to build sufficient indigenous capacity to meet this growing demand.In 1965, the Central Mechanical Engineering Research Institute, Durgapur initiated design and development of Swaraj Tractor based on indigenous know how. That is how the idea for development of what was to become Swaraj was initiated. The first prototype was ready in May 1967 and by April 1970, field experience of over 1,500 hours had been gained. At that point, it was decided to christen a name for the product – signifying Indian, easy to pronounce and signifying power and grace. The name `Swaraj', was approved by the then Prime Minister, Mrs Indira Gandhi.
In 1970, the Government of Punjab acquired the Swaraj tractor's design and established Punjab Tractors Limited. The tractors were produced and sold under the brand name of Swaraj. In 2007, Mahindra & Mahindra Ltd. acquired majority stake in PTL, and in Feb 2009, it was merged into M&M as the Swaraj Division of Mahindra & Mahindra.
TAFE
Tractors and Farm Equipment Limited is the second largest tractor manufacturer in India. The company established in 1961 to manufacture and market Massey Ferguson tractors and related farm equipment in India. It is part of Amalgamations Group based in Chennai with Mallika Srinivasan as the Chairman of the company.AGCO also owns 24% stake in TAFE. Tractors are built and sold in India under both the TAFE and Massey Ferguson brands, and exported under both brands as well. In 2005, TAFE bought the Eicher Motors tractor and engine division.VST Tillers
VST Tillers was set up in 1965 in Bangalore, India. In collaboration with Mitsubishi Agricultural Machinery of Japan, they manufacture 18HP tractors under various brands, including Mitsubishi-Shakti, Shakti, Eurotrac-VST and Euro-Trac'. They have been exported to Asia, the Middle East, Europe and the USA.Previous Indian Tractor Companies
Tractor companies that did not survive and were not acquired by other companies are:Auto Tractors Ltd., Pratapgarh
Established in 1979, Auto Tractors Ltd. had a manufacturing plant at Pratapgarh, Uttar Pradesh, and were making tractors with Leyland engines. It was established with 40% state money and the remainder an IDBI Bank loan. Production began in September 1981, but with severe supply problems and an outmoded product they only produced 2,380 tractors in their nearly ten years of existence. This was less than the projected production for the first two years alone. The company and assets were sold to automaker Sipani in 1991, who focused on producing diesel tractor engines but built some tractors as well.After having been liquidated, the last of the company assets were offered for sale by the Uttar Pradesh state government in 2008.