Tracy Maddux


Tracy Maddux is CEO of AVL Digital Group, the parent company of CD Baby and a suite of other promotional services and tools for musical artists. These include AdRev, DashGo, Soundrop, HearNow, and Show.co.
Maddux received a BA in Government from the University of Texas at Austin in 1991 and an MBA in Finance and IT from Indiana University's Kelley School of Business in 1998. After a stint in finance at Intel, he was COO/President of Logic General from 2001-2009, a manufacturer of CDs and DVDs for the software and music industries. In that role he began pressing discs for independent music labels.
He became COO of Portland, Oregon-based CD Baby, Oregon's largest music employer, in 2010, and CEO in 2012.
In Spring 2019, music-rights management company Downtown Music Holdings purchased CD Baby's parent company, AVL Digital Group, from Disc Makers for $200 million. Maddux remains CEO of AVL, which operates as a separate subsidiary of Downtown.
In August 2018, Billboard named Maddux to its Indie Power Players list. He appeared on the 2019 Indie Power Players list as well, citing "scaling the global CD Baby team" as his greatest recent accomplishment and pointing to the company's presence in "nine countries, including Argentina, Brazil, Canada, Colombia, Chile, Mexico, Singapore and the U.K."
Also in 2019, Maddux oversaw partnerships between CD Baby and automatic content recognition platform Audible Magic and automated mastering platform CloudBounce.