is an online peer-to-peer resale marketplace for buying and selling women's luxury and designer contemporary fashion. The company is headquartered in Santa Monica, California. Along with Thredup, The RealReal, Poshmark, and others, Tradesy is a leading player in the $24 Billion apparel resale market.
History
Tradesy was established in 2009 by CEO and Founder Tracy DiNunzio. DiNunzio set out to create a marketplace where women could sell their pre-owned pieces to fund their new wardrobes and gain access to pieces discounted from retail. To finance early development for Tradesy, DiNunzio worked at her kitchen table, slept on the couch, and rented her bedroom on Airbnb for a year. In 2012, DiNunzio was accepted into the startup accelerator, . Since 2009, she had been running Recycled Bride, a peer-to-peer resale marketplace where brides could buy and sell wedding dresses and accessories. She soon expanded her platform to women's luxury fashion. On October 24, 2012, with a team of seven people, and $1.5M in Series A funding from , Tradesy officially launched. Following launch, . In May 2014, Tradesy secured $13M in Series B funding from Kleiner Perkins Caufield & Byers and Sir Richard Branson. In the fall of 2014, Tradesy partnered with to give approved buyers monthly payment options. Tradesy announced another round of Series B funding from Kleiner Perkins Caufield & Byers for $30M in January 2015. In May 2016, Tradesy secured an additional $30M in Series C funding from Wildcat Capital Management. By 2019, Tradesy was powering new third-party resale services. Rebag introduced CLAIR which provides sellers an immediate value of their bags. Rebag, unlike other resale sites, buys bags directly from consumers, rather than asking them to consign their goods. Rebag then resells the bags in their stores or on Tradesy for a profit. Tradesy has sold over $1 Billion of merchandise.
Acquisitions and Expansion
On November 17, 2015, Tradesy acquired Shop Hers, an international luxury marketplace dedicated to pre-owned designer fashion. Tradesy announced a long-term partnership with in-person returns provider on February 15, 2017. In November 2017, the company opened its debut retail space, The Tradesy Showroom, which houses original artwork and rare fashion. In the spring of 2018, Tradesy announced their acquisition of New York-based closet organizing and styling service, Fitz — now rebranded as .
