Transavia
Transavia Airlines C.V., trading as Transavia and formerly branded as transavia.com, is a Dutch low-cost airline and a wholly owned subsidiary of KLM and therefore part of the Air France–KLM group. Its main base is Amsterdam Airport Schiphol and it has other bases at Rotterdam The Hague Airport and Eindhoven Airport. Transavia maintains Transavia France as its French subsidiary.
History
Early years
The first brainstorming sessions about starting a second charter company in the Netherlands, after Martinair, started in spring 1966, when the American Chalmers Goodlin met with captain Pete Holmes. "Slick" Goodlin had recently bought the dormant small company Transavia Limburg, based in Maastricht, which had 3 DC-6's available. The Dutch Government needed to be approached in order to obtain an operating license for the airline, both in order to be allowed to operate out of Amsterdam Airport, and for these DC6s.At that stage John Block, a former member of the Martinair Holland management, was willing to take that on. He succeeded, the license was issued on 14 November 1966 and 2 days later on 16 November 1966 the first commercial flight, flown by Captain Pete Holmes – Amsterdam/Naples/Amsterdam – on board were the Dutch Ballet Orchestra and the Dutch Dance Theatre. This was the first flight with the new name of Transavia Holland.
The company found offices at the old Schiphol Airport, Hangar 7 and the fledgling's financier Slick Goodlin appointed the three-pronged management: Commercial Director J.N. Block, Director Operations H.G. Holmes and Technical Director Kees de Blok. Some of the first employees were pilots John Schurman, Hans Steinbacher & Pim Sierks, Chief Stewardess Willy Holmes-Spoelder and her stewardesses: Senior Stewardess Wil Dammers and six carefully selected and trained young women.
The first of fourteen secondhand Sud Caravelle twin-jet airliners to be operated by Transavia was delivered in summer 1969 and the type remained in service with the airline until being displaced by further deliveries of Boeing 737s in 1976.
Development since the 1980s
Building up the airline from scratch, ten years later Transavia had a marketshare of 45% of the Dutch holiday market and became the main competitor of Martinair. In 1986, the Transavia Holland brand was changed into Transavia Airlines. It was the first airline to take advantage of the first open skies agreement signed between the UK and Dutch governments. Transavia started operating its first scheduled service on the Amsterdam to London Gatwick route on 26 October 1986.During 1991, the airline's major shareholder, Nedlloyd, sold its 80% holding to KLM. In 1998, Transavia was the first foreign airline to operate domestic services in Greece following a change in Greek aviation law. In June 2003, KLM acquired the remaining 20% of Transavia, making it 100% KLM owned. The subsequent merger of Air France and KLM made Transavia a wholly owned subsidiary of Air France-KLM.
In the early 2000s, Transavia was primarily a charter airline with a low-cost airline subsidiary called Basiq Air. To strengthen its brand image, the two were combined under the transavia.com name on 1 January 2005.
Transavia has a French unit, Transavia France, based at Paris-Orly, which operates twenty 737-800s. A Danish unit, Transavia Denmark, based at Copenhagen, operated from 2008 until April 2011 when it was shut down after failing to meet expectations.
A strike was organised by Air France pilots in September 2014, in protest against the Air France-KLM group's increased focus on the development of Transavia, whose pilots were being paid less than those of Air France.
By early 2015, Transavia received a new corporate design dropping the ".com" from its public appearance and changed its primary colors from white/green/blue to white/green. The airline is now to be positioned as Air France-KLM's low-cost brand for the Netherlands and France.
In February 2017, Transavia announced that it would shut down its base at Munich Airport by late October 2017 after only a year of service due to a change in their business strategy and negative economic outlook.
In December 2019, Transavia announced the launch of its base at Brussels Airport, initially operating 9 routes from the airport.
In March 2020, Transavia announced that the launch of its base at Brussels Airport will be postponed until March 2021 due to the coronavirus.
Corporate affairs
Ownership and structure
Transavia Airlines C.V. is 100% owned by KLM, which in turn is owned by Air France–KLM; however Transavia is run as an independent operation. It holds a 40% interest in the French airline Transavia France S.A.S, which operates in the French market. Transavia France also operates under the brand name of transavia, with an identical business model, website and image.Business trends
The financials for both parts of the Transavia brand are fully incorporated in the published annual accounts of their ultimate parent, Air France-KLM. Results reported for the Transavia brand are :| 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | |
| Turnover | 889 | 984 | 1,056 | 1,100 | 1,218 | 1,436 | 1,611 | |
| Operating profit/loss | 0 | 0 | 81 | 140 | ||||
| Number of employees | 2,050 | 2,400 | ||||||
| Number of passengers | 8.9 | 9.9 | 10.8 | 13.2 | 14.8 | 15.8 | ||
| Passenger load factor | 88.6 | 90.1 | 89.8 | 89.9 | 89.2 | 90.6 | 92.0 | |
| Number of aircraft | 30 | 31 | 30 | 31 | 32 | 40 | ||
| Number of aircraft | 8 | 8 | 11 | 14 | 21 | 34 | ||
| Number of aircraft | 38 | 39 | 41 | 45 | 53 | 63 | 73 | 74 |
| Notes/sources |
Business model
Transavia operates as a low-cost carrier, and as such uses a single aircraft type with a single class of cabin. The airline offers the "Selection on Board" buy on board service offering food and drinks for purchase. Commencing 5 April 2011, Transavia introduced fees for hold luggage and changed the rules for hand luggage, with the maximum allowable weight for hand luggage increased from 5 kg to 10 kg.Head office
Transavia has its head office in the TransPort Building, Schiphol East, on the grounds of Amsterdam Airport Schiphol, Haarlemmermeer, Netherlands. Transavia moved into the new building on 3 May 2010 with about 400 employees. Previously the head office was in the Building Triport III at Schiphol Airport.Destinations
Fleet
Current fleet
As of December 2019, the total Transavia fleet consists of 80 Boeing 737 aircraft:During the busy summer season, Transavia regularly leases additional 737 aircraft from Sun Country Airlines, a US airline based in Eagan, Minnesota. During the slower winter season, which corresponds to Sun Country's busy season, Sun Country leases several planes from Transavia. This reciprocal arrangement allows both airlines to balance their fleets to reflect seasonal demand.
Transavia also leases services from different charter airlines during the peak summer season to operate flights on their behalf.
Historical fleet
Over the years, Transavia has operated the following aircraft types in its mainline fleet:Additional aircraft types were part of the fleet in small numbers and only for short-term periods. Accidents and incidentsNo fatalities or complete loss of aircraft have occurred on Transavia flights. In 1997 two incidents occurred with substantial damage to the aircraft:
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