The station is owned by Bauer Radio. The station started as two separate licences one for Doncaster and one for Bassetlaw. In its bid to win the licence two "RSL's" were aired, the first from above a well known bakery on Frenchgate, and the second from a former private residence further from the town centre. A number of well-known and established presenters were used for the RSL's, first heard was Duncan Newmarch, Richard Lyon, John Marshall, Craig Strong, Kenny Hague,, and Mike Barge. The bid was obviously successful.
Transmitters
The service for Doncaster broadcasts on 107.1FM from the studios on the White Rose Way in Doncaster. The signal was broadcast from the Clifton transmitter, near Conisbrough, South Yorkshire. That signal was five times more powerful than the former Worksop transmitter. In 2015, transmissions moved to an antenna on Silverwood House in the centre of Doncaster. The service for Bassetlaw is on 107.9FM used to come from the studios on Bridge Street in Worksop. The signal was transmitted from the Worksop transmitter, north of Worksop in Bassetlaw next to the towards Blyth, north Nottinghamshire. In 2016, transmissions moved to a transmitter at Worksop Golf Course to the south of the town. The transmitter provides coverage to Worksop town and rural areas to the west of Retford. Trax FM is also broadcast across South Yorkshire and the North Midlands on DAB Digital Radio on the Bauer South Yorkshiremultiplex and on the Internet. Trax FM on DAB and the Internet carries the Doncaster variation of the station.
Background
Trax FM co-located the Bassetlaw service to Doncaster in 2007, despite the original 107.9 station ownership being crucial in getting the more lucrative Doncaster licence. The format change includes a reduction in the hours of local broadcasting from seven hours to four hours. The station is based on the A6182 in the south of Doncaster, appropriately enough near the East Coast Main Line on Sidings Court, west of the Lakeside Village shops. It is accessed via junction 3 of the M18 and is near the Doncaster International Railport.
Branding
In line with the rest of the group the station's slogan is "Hits and Memories" and all jingles are produced by Audiosweets.
