Trayal Corporation


Trayal Corporation is a company manufacturing tires, protective devices and industrial explosives based in Kruševac, Serbia.

History

Trayal Corporation was founded in 1889 in Kruševac as a "Gunpowder Works".
;2006–present
In November 2006, the Government of Serbia sold 76.9% of shares of the company to the Bulgarian Brikel EAD for a sum of 12.1 million euros, with the obligation to invest 25.1 million euros. At the time, Trayal Corporation had 3,500 employees in five divisions. However, over the years, most of the production was significantly reduced due to poor management.
In December 2011, the American tire manufacturing company Cooper Tire & Rubber Company took automobile tire facilities of Trayal for a sum of 13 million euros. The newly established company which has disintegrated from the Trayal Corporation, was named "Cooper Tire & Rubber Company Serbia" d.o.o.
In 2013, the Government of Serbia took over the company's remaining assets, as it accumulated 130 million euros of debt and contract with the Bulgarian company was cancelled. In 2017, Trayal Corporation developed remotely-controlled anti-hail protection system used in agriculture.
As of 2018, "Trayal Corporation" is the largest working collective in the city of Kruševac, with exports to the foreign markets.

Market and financial data

"Trayal Corporation" exports to the former Yugoslav republics, EU countries and the United States.
According to the 2018 financial report, the company has around 1,100 employees and it posted an annual profit of 4.38 million euros for the calendar year of 2018.