"True Love" is a song by English singer Robert Palmer, released in 1999 as the only single from his thirteenth studio albumRhythm & Blues. The song was written by Alan Mansfield, Sharon O'Neill and Palmer. It was produced by Palmer and Pino Pischetola. Released as the lead single from the Rhythm & Blues album, the song saw limited commercial success, like the album. It reached No. 87 on the UK Singles Chart. It was his final single release.
Release
The single was released as a CD single mainly in the UK and across European. A "Radio Edit" of "True Love" was created for its release as a single. An "Extended Mix" was also included, along with the non-album B-side "Big Shot". A promotional CD single was also created, featuring the "Radio Edit" of "True Love" as the only track.
Promotion
A music video was filmed to promote the single, featuring Palmer singing the song among various clips including a couple dancing. The video was shot in black and white, with the song's lyrics scrolling along the bottom of the video. In the Netherlands, Palmer performed also the song on the TV showLaat de Leeuw.
Critical reception
Upon release, Billboard reviewed the single, stating: "Robert Palmer teases his new album with a track that shows that this long-innovative artist has yet to content himself with stereotypical production. He's come a long way from "Addicted to Love" with this offering that's part '80s, part sheer experimentation. His vocal is layered in double octaves, giving this midtempo love song a mysterious, exotic feel. Instrumentally, it features a persistent, assertive beat with a peppering of Asian influences and a solid hook that could hook the attention of reminiscent hot ACs. Fans will be delighted that Palmer remains vital and original, while radio may just have a pick to click." Dave Kendrick of the Hartford Courant said in a review of Rhythm & Blues: "...the songs are sunny and optimistic, and Palmer is in fine vocal form throughout. The opening track, "True Love" sounds like a great single." AllMusic highlighted the song by labelling it an AMG Pick Track from the Rhythm & Blues album.
