Trulioo


Trulioo is a Canadian-based company offering web services that provide verification of traffic to websites. It analyzes profiles and determines if traffic is coming from a human or from a bot. The purpose is to allow companies to focus marketing efforts on real traffic and not traffic generated by bots. It began as a service to Facebook in 2012 and as of 2014 includes verification for Google and LinkedIn.

History

Trulioo was founded by Stephen Ufford and Tanis Jorge. Both previously worked together on three startups in the consumer credit industry, with Ufford as CEO and Jorge as COO of Pharos Global Strategies. They also held similar positions with iQuiri.com and NCB Data, both of which were sold to FreeCreditReport.com and Experian respectively.