Trust for Retailers and Retail Associates of India


Trust for Retailers and Retail Associates of India is a public charitable trust founded in 2011 by B. S. Nagesh with the vision to empower people in retail. TRRAIN strives to bring about lasting and immediate changes in the lives of retail associates, both at work and at home.
Based on the pillars of pride, respect, inclusion, and development, TRRAIN has managed to shed light on the most important and often overlooked part of the retail industry – its associates.
To drive this, TRRAIN has undertaken various initiatives like Pankh-Wings of Destiny and TRRAINHer Ascent which encourages inclusivity and gender diversity in retail by creating livelihood for Persons with Disabilities and Women respectively. Additionally, TRRAIN aims at building pride and respect in the society with initiatives like TRRAIN Retail Awards and Retail Employees’ Day.

'''Organisation'''

Ameesha Prabhu is the chief executive officer of the trust. Vistra ITCL is the sole corporate trustee to the trust.

'''Projects/Initiatives'''

Pankh – Wings of Destiny

Pankh – Wings of Destiny is an initiative that was launched by TRRAIN with an aim to provide training and skilling, and livelihood to Persons with Disabilities through employment opportunities in the retail industry and thus helping them live a life of dignity. Through this program, TRRAIN seeks to build sustainable livelihoods for PwDs by promoting inclusion in the retail industry.
Pankh – Wings of Destiny has opened up a new world of opportunities for more than 15,000 PwDs and is on its way to becoming one of the most impactful inclusion livelihood programs in the nations.

TRRAINHer Ascent

TRRAINHer Ascent began in 2018 with the aim of creating livelihood for women in retail by skilling and providing them with employment opportunities in retail. This is a carefully designed skills training program that primarily focuses on retail skills and life skills. Through this livelihood program, TRRAIN aims to promote a gender diverse workforce in retail.

TRRAIN Retail Awards

TRRAIN Retail Awards is the only retail awards in the country & probably the world that recognizes the front-end retail associates for excellence in customer service. With 10000+ stories received from 116 cities in 9 years, we have set a new benchmark for Customer Service Excellence in Retail. This award has impacted the lives of hundreds of retail associates by creating a platform, where they are recognized for their efforts at providing a better experience for the customer, every single time.
In the past years, TRRAIN has ensured to call a well-renowned individual as the Chief Guest such as Sadhguru,Harsh Mariwala, Kishore Biyani. In the year 2020, Mrs. Smriti Zubin Irani was the Chief Guest. She and Mr. B S Nagesh had inspiring discussion retail on the event night. Mr. Kunjimoghandas was the National Winner Gold, followed by Ms. Afia Faruk, National Winner Silver & Mr. Bhaskar Dhanaji Kokane National Winner Bronze.

Retail Employees' Day

Celebrated every year on 12 December, , strives to bring the retail employees into focus and thank them for their untiring efforts.
It is an attempt to encourage employers as well as customers to recognize the efforts of retail associates across the country. The day aims at creating awareness and empathy for their jobs and lives and the significant role they play in the lives of the customer.
Since its inception in 2011, more than 1000 brands, 100 malls across India have come together to thank their employees on this day. With over 10 million people celebrating it. This initiative by TRRAIN has seen tremendous success.
Retail Employees’ Day has been celebrated globally since 2013. As of 2019, Retail Employees’ Day was celebrated globally across 5 countries; Turkey, Philippines, Bangladesh, UAE, and India.

Awards and recognition