"Turn on, tune in, drop out" is a counterculture-era phrase popularized by Timothy Leary in 1966. In 1967, Leary spoke at the Human Be-In, a gathering of 30,000 hippies in Golden Gate Park in San Francisco and phrased the famous words, "Turn on, tune in, drop out". It was also the title of his spoken word album recorded in 1966. On this lengthy album, Leary can be heard speaking in a monotone soft voice on his views about the world and humanity, describing nature, Indian symbols, "the meaning of inner life", the LSD experience, peace, and many other issues. In a 1988 interview with Neil Strauss, Leary said the slogan was "given to him" by Marshall McLuhan during a lunch in New York City. Leary added McLuhan "was very much-interested in ideas and marketing, and he started singing something like, 'Psychedelics hit the spot / Five hundred micrograms, that's a lot,' to the tune of a Pepsi commercial of the time. Then he started going, 'Tune in, turn on, and drop out. The phrase was used by Leary in a speech he delivered at the opening of a press conference in New York city on September 19, 1966. It urged people to embrace cultural changes through the use of psychedelics by detaching from the existing conventions and hierarchies in society. It was also the motto of his League for Spiritual Discovery. The phrase was derided by conservative critics. In his speech, Leary said: Leary explains in his 1983 autobiography Flashbacks: Turn on, tune in, drop out is also the title of a book of essays by Timothy Leary, covering topics ranging from religion, education, and politics to Aldous Huxley, neurology, and psychedelic drugs. 1967, Leary announced his agreement with a new ordering of the phrase as he said, "I would agree to change the slogan to 'Drop out. Turn on. Drop in.'" During his last decade, Leary proclaimed the "PC is the LSD of the 1990s"—"turn on, boot up, jack in" re-worked the phrase to suggest joining the cyberdelic counterculture.
In popular culture
The phrase was referenced in several songs of the time. Psychedelic rock band Strawberry Alarm Clock parodies the quote in their 1967 song "Incense and Peppermints", singing "Turn on, tune in, turn your eyes around" in one of the lines. Gil Scott-Heron criticised the concept in his 1970 poem and songThe Revolution Will Not Be Televised, with the line "You will not be able to plug in, turn on and ". The lyrics, "Turn on, tune in, drop out" are included verbatim in several songs:
The popular Thai author Rong Wongsawan featured the term on the cover of his book "In the Haze of Marijuana" about San Francisco. He also used the term at his writer's retreat in Mae Rim, Chiangmai, which is called the "Tune In Garden."
The episode title "Turn On, Tune In, Drop Dead" also parodies the quote, with the episode focusing on how two victims who are supposedly-dead get up and walk away. A variation of the quote was used during the 1980-90s for NBC Radio's Talknet nighttime programming block of call-in advice shows. Another variation, "Turn On, Tune In, Cop Out", was the title of a 1993 single by the band 'Freak Power'—the name a reference to the hippie culture. The band 'Half Man Half Biscuit' vary the phrase to refer to being made redundant in their song, "Turned Up Clocked On Laid Off" on the album 'This Leaden Pall'. Jay Aymar parodied the phrase by saying, "Tune Out, Turn Off, Drop By", referring to the proliferation of cellphones & social media on his album 'The Chicken Came First'. In the book "A scanner darkly" by Philip K. Dick one character takes over the identity of the main character in a phonecall and ends his dispute with the words: "Turn in, tune out."
