Twitter bot


A Twitter bot is a type of bot software that controls a Twitter account via the Twitter API. The bot software may autonomously perform actions such as tweeting, re-tweeting, liking, following, unfollowing, or direct messaging other accounts. The automation of Twitter accounts is governed by a set of automation rules that outline proper and improper uses of automation. Proper usage includes broadcasting helpful information, automatically generating interesting or creative content, and automatically replying to users via direct message. Improper usage includes circumventing API rate limits, violating user privacy, spamming, and sockpuppeting.

Features

It is sometimes desirable to identify when a Twitter account is controlled by a bot. In a 2012 paper, Chu et al. propose the following criteria that indicate that an account may be a bot :
Research shows that humans can view Twitter bots as a credible source of information.

Examples

There are many different types of Twitter bots and their purposes vary from one to another. Some bots may tweet helpful material such as @EarthquakesSF. In 2009, Twitter bots were estimated to create approximately 24% of tweets that on Twitter. Here are examples of some of the Twitter bots and how they interact with users on Twitter.
There are also families of related Twitter bots. For example, @LessicoFeed, @SpracheFeed, @SwedishFeed, @TraductionFeed, @VocabularioFeed, @WelshFeed each tweet an English word along with a translation every hour into Italian, German, Swedish, French, Spanish, and Welsh, respectively. The translations are crowdsourced by volunteers and subscribers.

Impact

Detecting non-human Twitter users has been of interest to academics. Indiana University has developed a free service called Botometer, which scores Twitter handles based on their likelihood of being a Twitterbot. One significant academic study estimated that up to 15% of Twitter users were automated bot accounts. The prevalence of Twitter bots coupled with the ability of some bots to give seemingly human responses has enabled these non-human accounts to garner widespread influence.

Political

A subset of Twitter bots programmed to complete social tasks played an important role in the United States 2016 Presidential Election. Researchers estimated that pro-Trump bots generated four tweets for every pro-Clinton automated account and out-tweeted pro-Clinton bots 7:1 on relevant hashtags during the final debate. Deceiving Twitter bots fooled candidates and campaign staffers into retweeting misappropriated quotes and accounts affiliated with incendiary ideals. Concerns about political Twitter bots include the promulgation of malicious content, increased polarization, and the spreading of fake news. Many operate as of 2019, with most pro-Trump bots originating from Russia, Iran, and Myanmar. Twitter bots have also been documented to influence online politics in Venezuela.

Positive influence

Many non-malicious bots are popular for their entertainment value. However, as technology and the creativity of bot-makers improves, so does the potential for Twitter bots that fill social needs. @tinycarebot is a Twitterbot that encourages followers to practice self care, and brands are increasingly using automated Twitter bots to engage with customers in interactive ways. One anti-bullying organization has created @TheNiceBot, which attempts to combat the prevalence of mean tweets by automatically tweeting kind messages.

Public figures

The majority of Twitter accounts following public figures and brands are often fake or inactive, making the number of Twitter followers a celebrity has a difficult metric for gauging popularity. While this cannot always be helped, some public figures who have gained or lost huge quantities of followers in short periods of time have been accused of discreetly paying for Twitter followers. For example, the Twitter accounts of Sean Combs, Rep Jared Polis, PepsiCo, Mercedes-Benz, and 50 Cent have come under scrutiny for possibly engaging in the buying and selling of Twitter followers, which is estimated to be between a $40 million and $360 million business annually. Account sellers may charge a premium for more realistic accounts that have Twitter profile pictures and bios and retweet the accounts they follow. In addition to an ego boost, public figures may gain more lucrative endorsement contracts from inflated Twitter metrics. For brands, however, the translation of online buzz and social media followers into sales has recently come under question after The Coca-Cola Company disclosed that a corporate study revealed that social media buzz does not create a spike in short term sales.