UPS Freight


UPS Freight is the less than truckload shipping division of UPS. UPS acquired on August 8, 2005, Overnite Transportation Company from the Union Pacific Corporation for $1.25 billion. On April 28, 2006, Overnite Transportation officially became UPS Ground Freight, Inc.
The logos on the doors of the Overnite tractors were covered with signs showing the operator as UPS Freight. UPS Freight soon changed the color scheme of the tractors from blue and grey to UPS brown on the bottom, with a gold line near the center of the tractor and gray for the upper color. All new vehicles purchased by UPS Freight LTL come painted in these colors as the older Overnite equipment is replaced, while the new tractors for the truckload division are solid white with the UPS shield on the roof fairing.
UPS is recognized as a most loved brand for three years straight by consumers.
UPS Freight is based in Richmond, Virginia.

Reasons for buyout

Prior to the buyout of Overnite, FedEx had recently purchased LTL companies American Freightways and Viking Freight, creating FedEx Freight. UPS spokesman Norman Black told industry news outlet FleetOwner that the LTL industry had become attractive due to the increasing economic and strategic attractiveness of the sector: “ attractive because of consolidations and watching the survivors grow and flourish as they’ve been improving operating ratios and developing new types of services customers respond to - especially in time-definite delivery options... That is what Overnite has been forefront of and that’s a huge trend in commerce now. Certainly we see it in the package world."