Established in 2013 by Joe Kennedy and Jonny Burt as a startup gallery in a 300 square foot pop-up space in Chiswick, the gallery quickly gained a reputation through the use of social media, which distinguished it from the marketing strategies of other art galleries. The gallery uses social media to connect with millennials by promoting artists and their brands on social media platforms, such as Facebook, Instagram and Twitter, and through the use of videos and web content. Unit London has attracted interest from art lovers, artists, art collectors, and important figures from all creative industries, such as Jude Law, Bob Geldof, and Jean Paul Gautier, who have rallied around the cause and expressed their support for the approach by following, liking, commenting, and sharing the gallery’s posts. Unit London has over 80,000+ followers across all social media platforms. In 2015, Unit London relocated to a 4,000 square foot gallery in Soho, London, in keeping with the principle that "Unit London is a gallery, a collective, and a community, which believes in the promotion and showcasing of truly gifted artists, regardless of their profile, reputation, or background. It is upon this fundamental principle that the gallery was founded and its key message has resounded with collectors worldwide." Unit London has been named as one of the Top 5 Young Contemporary Galleries in London. The gallery subsequently moved location in March 2018 to Langley Street in Covent Garden. In June 2018, the gallery opened a new 6000 square foot space in Mayfair, which is currently its flagship location. Now its main site, the venue hosts an innovative and dynamic exhibition programme showcasing the gallery’s leading artists, as well as a series of cutting-edge cultural events. Its location in Covent Garden was renamed Unit 6, and now serves as an accessible exhibition and event space which focuses on vibrant group exhibitions, artist development, and a variety of brand-led events.
Avant Arte X Unit London. Artist: Jason Seif, Lionel Smit, Henrik Uldalen, Brian Willmont, Ryan Hewett, Ivan Alifan, Sandra Chevrier, Stephan Doitschinoff, Anthony Lister, and Massimo Agostinelli.
Subjection & Discipline - Solo exhibition by Jake Wood-Evans
Satellite Exhibition - Solo exhibition by Ryan Hewett
Radical Presence exhibition. Curated by Kate Linfoot. Featuring over 30 works from the past two decades by 24 leading international artists, Radical Presence delivers a global perspective on how the digital age has profoundly altered the way we perceive and interact with our environment.
2015
RAW - Solo exhibition by Zhuang Hong Yi
Untitled - Solo exhibition by Ryan Hewett
Paintguide exhibition. Curated by Henrik Uldalen. Showing 60 international artists working primarily with the medium of paint, as featured on the Instagram account @Paintguide.
