The name Uretiti dates to before the British colonization of New Zealand. DOC consulted with the local Patuharakeke hapū before setting the official names of the reserves, but were given no advice on the meaning of Uretiti. In Māori, ure means "penis", and titi means "peg" or "to poke".
Physical geography
Uretiti Beach faces almost due east into Bream Bay. Its northern and southern extremities are defined by DOC boundaries rather than topographical features; it shades into Ruakākā Beach adjacent to Ruakākā township at the northern end, and into the Waipū Wildlife Refuge near Waipū town at the southern end. The stretch of beach thus defined is approximately long. Northeast of Ruakākā, Bream Bay ends at Marsden Point, marking the mouth of Whangarei Harbour. Southeast of Waipū town are further beaches including Waipū Cove and Langs Beach before the Bay ends at Bream Tail. The Hen and Chicken Islands lie approximately offshore to the east.
Recreational use
Uretiti is a popular site for surfing, fishing, swimming, and walking. Its water consistently passes water quality tests for swimming safety. It is not patrolled by lifeguards. The beach is a section of the Te Araroawalking trail, which runs the length of the country. The main access to the beach is via the DOC campground, which provides 300 unpowered tent sites and facilities described as "basic" – toilets, water taps, and cold showers. DOC warns visitors to clean their shoes upon leaving to avoid spreading kauri dieback disease, and notes that wasp nests are a hazard in the area. Uretiti is a popular site for New Year's Eve revelry; visitors wishing to camp during the peak of the season are advised to book in advance. New Year revellers and other visitors frequently light fireworks or bonfires on the beach despite total fire bans in the area; fireworks are believed to be responsible for a fire which claimed of scrub in 2016.
Nudity
Uretiti is Northland's most popular beach for naturism. In general, naturists use the southern half of the beach; however, this is a custom rather than an enforceable rule. Public nudity is legal on any New Zealand beach where it is "known to occur". Nudity is not permitted within the DOC campground; campers found in breach of this rule are asked to dress or leave the site. Uretiti is an established site for gay activity, including gay naturism and cruising in addition to rainbow-themed New Year parties.
Tensions over crab-fishing
Tensions have arisen between visiting crab-fishers and local residents, who allege that the fishers frequently leave animal carcasses, used as crab bait, on the beach. A number of fishers drowned in the late 2010s while setting crab pots in small dinghies. As a large proportion of these fishers are of East Asian origin, calls for crab-fishing to be banned in the area have become racially charged.
