After working in his teens as an electrician, Baptista started playing organized football at the age of 13 in his hometown of Setúbal, with local Vitória FC. Four years later he received his first callup to the Portuguese national junior team, managed by José Maria Pedroto, and scored a combined 33 Primeira Liga goals in his last two seasons with the club, included a career-best 22 in only 26 games in the 1970–71 campaign, with the Sadinos eventually finishing in fourth position and subsequently qualifying to the UEFA Cup; he also led the team to two consecutive domestic cup finals, winning the tournament in 1967. In the summer of 1971, Baptista signed for S.L. Benfica for a national record 3.000.000 escudos, in a deal which also included three players including veteran José Torres. He made his official debut on 26 September, and netted in a 3–0 away win against former team Vitória, going on to be part of the squad that won 54 league matches out of 60 over the course of two seasons to win back-to-back national championships, with the player contributing with 17 goals in only 31 appearances; his teammates during that timeframe included Humberto Coelho, Eusébio, Rui Jordão, Nené and António Simões. After helping Benfica win a further three leagues, amidst several bouts of erratic and unprofessional behaviour, Batista demanded a pay rise and a new Porsche in 1978, with the club's board of directors only accepting the latter. He then returned to Vitória de Setúbal, earning a monthly wage of only 100.000 escudos, six times less what he asked of his previous team. He also played one season with Boavista FC before moving to the United States with the San Jose Earthquakes – upon invitation of former Benfica teammate Simões, who had previously played there – and notably partnering George Best at the California club. Batista returned home after a couple of weeks, in spite of being handed a US$2.5 million contract and a Corvette. He retired from football in 1986 at nearly 38, after several seasons in amateur football, his last stop being Estrelas do Faralhão Futebol Clube; his Portuguese top division totals consisted of 224 games and 97 goals.
International career
During five years, Baptista earned 11 caps for Portugal. His debut came on 17 February 1971 in a 0–3 loss against Belgium in Brussels for the UEFA Euro 1972qualifiers. Also during that competition, Baptista scored his only two goals for the national team, in a 5–0 home win over Denmark in Porto. After insulting manager Juca – he clashed with several coaches during his career – and some teammates minutes into a training to which he arrived late in 1976, he was expelled and never represented the country again.
The "earring incident"
During a Lisbon Derby against Sporting CP, Baptista lost his left earring minutes after scoring. He started looking for the missing object after realizing it was missing, in a scene that lasted almost five minutes; he refused to celebrate the final win, claiming he had "lost money" that day – the players each received 8,000 escudos for the two points, the piece was valued at 10,000. He subsequently added the monikerO Rapaz do Brinco to the already existing O Maior, Gargantas, O Rapaz dos Pés de Ouro and Meu Deus.
Death
Baptista struggled heavily with alcoholism and drug abuse still as an active player. In his last seasons, spent in the regional leagues, he resorted to stealing to support his habit, dying on New Year's Day 1999 at the age of 50.
Honours
Vitória de Setúbal
Taça de Portugal: 1966–67
Benfica
Primeira Liga: 1971–72, 1972–73, 1974–75, 1975–76, 1976–77
