V2food
v2food is an Australian based producer of plant-based meat substitutes. The company is a partnership between Jack Cowin’s Competitive Foods Australia and CSIRO’s investment fund Main Sequence Ventures. The company is building a factory to produce legume-based meat alternatives.History
v2food was founded in early 2019 out of a partnership between Jack Cowin’s Competitive Foods & CSIRO’s investment fund Main Sequence Ventures. Jack Cowin’s company owns Hungry Jack’s as the master franchisee of Burger King in Australia. The founder and CEO is Nick Hazell who was previously the Masterfoods and PepsiCo Research Director.
CSIRO entered into an arrangement where the organization would generate research in exchange for an equity stake.
Financial Review reported that a factory to supply v2food would break ground before the end of 2019. Competitive Foods currently operates a facility in Brisbane. The factory will produce hamburger patties processed from grain legumes.Product
Hungry Jack’s launched v2food’s first product in October 2019 named “The Rebel Whopper.”
