Vanity number
A vanity number is a local or toll-free telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes.
While many of these are phonewords, occasionally all-numeric vanity phone numbers are used.
Numbers ending with repeated digits are heavily advertised by taxi and food delivery companies; the Pizza Pizza chain has trademarked 967-1111, a Toronto local number. A memorable repeated sequence is also valuable to hotel chain franchisors such as Super 8 Motels, which advertises 1-800-800-8000.
A broadcaster may match a local telephone number to a station frequency. An eye clinic may choose a number terminating in 20/20.
Other possible numeric indicators which convey specific meanings are 24/7 or 2-4-1 ; the latter is used by 241 Pizza by advertising local number 241-0-241 or a variant.
