Venkatagiri Sari


Venkatagiri Sari is a sari style woven in Venkatagiri of Nellore district in the Indian state of Andhra Pradesh. It was registered as one of the geographical indication from Andhra Pradesh by Geographical Indications of Goods Act, 1999. Venkatagiri saris are known for their fine weaving. These style of saris can also be found in the villages of Sengunthapuram, Variyankaval, Elaiyur, Kallathur, Andimadam and Marudhur villages.

History

The history of the sari dates back to the early 1700s during the rule of Venkatagiri. They were encouraged by the Velugoti dynasty of Nellore and also by the Bobbili and Pithapuram dynasties. In those days, they were mostly weaved for queens, royal women and Zamindaris.

Production and variety

The production of the Venkatagiri sari includes different stages which includes:
The Venkatagiri sari has different varieties like, Venkatagiri 100, Venkatagiri-putta and Venkatagiri-silk, with the Venkatagiri 100 being popular of all. The saris are made from fine cotton and the most significant is the use of zari.

Support

The power looms have effected the sari making by the local artisans. Department of Handicrafts under Ministry of Textiles oversees the issues and promotes the artisans.