Video violence, also known as Video Violence... When Renting is Not Enough, is a 1987 American Independenthorror film directed by Gary Cohen and starring Gary Schwartz and Chick Kaplan. The film is shot with a VHS camera similar to many rental films of the 1980s and early 1990s.
Plot
Unsuspecting couple Steve and Rachel become completely immersed in a town of blood-drunk crazies. Led by sickos Howard and Eli, these backwater psychopaths produce and watch their own snuff movies, in which the victims are outsiders or citizens trying to leave the close-knit community of killers. One day an unmarked tape shows up in the return bin of Steve's just-opened video store, and it's the town postmaster being savagely mutilated. "Can it be real, or just a gag?" wonders Steve. He'll soon discover the horrifying answer...
Writer and director Gary Cohen came up with the idea for the film while working as a video store clerk. A fan of the Golden Age of Hollywood, he was disheartened by the fact that horror films, particularly slashers, were the most popular films among his clientele. The idea for the film came about one afternoon when a young mother with her children asked if the film I Dismember Mama contained any sex. Cohen informed her that he was unsure about the film's sexual content but that he knew it contained graphic violence. The woman decided to rent the film, telling Cohen that as long as the film were devoid of sex, she considered it appropriate viewing for her children. The same exchange occurs in Video Violence, concerning the film Blood Cult. Cohen had initially secured the use of a local access television station to edit the film over the course of two six-hour shifts. When the station owner found out that Cohen was editing a horror film, he reneged on the agreement and only permitted Cohen the use of the station for two hours during the second shift. After the film's editing was complete, Cohen shopped it around to multiple distributors, only two of which responded. Cohen sold the rights to Camp Video because they were the only ones to offer to design video box art.
Release
In 2007, Camp Motion Pictures released the film on special editionDVD including the sequel Video Violence 2. Cohen also directed a sequel: Video Violence 2 as well as Captives, shot between the two VV films. All three have since been re-released by Camp Video as part of their Basement collection.
