Vince Lawrence


Vince Lawrence is an American dance music producer, businessman and is one of the leading innovators of the genre of music called "house music". Industry insiders recognize Lawrence as co-author of "On and On", the first recording officially designated "house music". He worked with Jesse Saunders in the initial creation of Jes Say Records, designing its logo by hand. He served as head of marketing and was the lyric writer for "Funk U Up", "Undercover" by Dr. Derelict, "Real Love", and many other songs released in the label's heyday. He also co-authored "Love Can't Turn Around" which featured Daryl Pandy, which reached #10 in the UK Singles Chart in 1986 and started the House music revolution in the UK. He organized Trax Records, a Chicago house label. He is the founder of Slang MusicGroup, which has received numerous gold and platinum awards for their contributions.

Early years

At the time, Vince's father worked with Eddie Thomas of Curtom Records. Eddie managed several soul and funk acts, one of which was Captain Sky, who was a Funk artist that played on Soul Train and other shows. One year, Vince got to go on tour with the musicians. He did their pyrotechnician work and watched the guy that played the synthesizers and keyboards. He thought the guy was cool and decided to learn a little bit about his synthesizers and got a job as an usher at Comiskey Park to pay for them. One night he was on duty turned out to be the infamous Disco Demolition Night.
After becoming the victim of a hate crime, Vince settled out of court for $5000 with a view to buying his first synthesizers
He saved up enough money to buy a small synthesizer, a Moog Prodigy. Looking up to his mentors, Vince started his own band called Z Factor with Fred Riley – keyboards, Bernadette Rabaya – singer, Carlos ??? – guitar, Cordell – drums. Vince sang and played keyboards.
Their first record was called “ Fast Cars” and came out in 1982 when he was eighteen. Vince's dad put the record on his label, Mitchbal Records. The record was played on WGCI in regular rotation and a few records were sold. At the same time, Vince was also going to a teen club called The Playground, which was the brainchild of a young entrepreneurial man, Craig Thompson. He then met Jesse Saunders and Farley Keith, who were the DJs. They would play old disco records, which they would mix with The B-52's music. Vince got a job there, through Jesse, doing lights. He brought Jesse and Farley his record and they would play it. Vince told them that the stuff they were playing could be put on record and would make them even more popular DJs. By making a record, crowds at the clubs would know who the announced DJ was and would make the crowd attendance bigger. Vince told Jesse that he had a synthesizer and was in a band. They decided to work together to make what became the first house record.
They wrote the beginnings of the “On And On” record along with ten or eleven more songs. Then they made “On And On Traxs” and went to Precision Records, a pressing plant, to pay for 500 records. These records would be played in the clubs. In three weeks it became the hottest song in the city. Vince told Jesse that they should sell the records at the concession stand at The Playground. They met the guy that ran the concession stand, Duane Buford, and when it turned out that Duane played piano, they decided to make some music together.
It was a pain selling the records at the concession stand so they decided to go to a record store called Imports Etc., where they sold a thousand records for four dollars each. They threw a party at Duane's house and wrote “Night Flight”, “Dum Dum”, “I’m The DJ,” and many other songs that would eventually become popular. Some of them came out of Vince's dad's label, Mitchbal, and the others came out on a label Vince named for Jesse called Jes Say Records. The logo was written in Vince's own handwriting.
Vince went back to the Precision Records to get more records from the owner, Larry Sherman, every couple of weeks. The teenage repeat customer made the owner curious, so Larry asked him what he was doing with the records. After Vince told him that he was selling them for four dollars, Larry and Vince made a deal that Larry would press the records for no charge and share the profits. Vince wanted to have a label that would fit what they were doing and came up with the name Trax Records.
Vince wanted to show people in Detroit the music that he was doing, because he thought the records would sell in other cities as well. He went to the clubs in Detroit and gave the DJs copies of the records. After creating relationships with the underground record shops, he set his sights on New York City. He met Bruce Forrest in New York, gave him some records and ended up staying there for three months finding stores and selling records. He called up Duane and Jesse and told them to come to New York. After seeing how much Vince was making selling these records in New York, Larry financed his trips to other states to find all the DJ stores and clubs.
Other DJs started teaming up, following what Vince had started. Frankie Knuckles teamed up with Jamie Principle to make their first record and Steve Hurley teamed up with Rocky Jones to start DJ International. This was happening when Vince met Marshall Jefferson in the clubs with his friends, Sleazy-D and Adonis. Marshall wanted to get a record out under his nickname, Virgo, so Vince told them to do it under his own label. Vince and Marshall made the EP, “Virgo Trax”, which still gets played today.

Slang MusicGroup

After exposing some of the dance world's best artists such as Marshall Jefferson, Adonis, Byron Styngly, Farley Jackmaster Funk, Ron Hardy, Screamin’ Rachel, and Jesse Saunders at Trax Records, Vince founded Slang MusicGroup. Staying in Chicago, Vince evolved from an artist and producer to the entrepreneur and marketer that he is today. With Slang MusicGroup Vince becomes a sort of “pop culture divining rod,” creating original and remix music for bands, gaming, and TV along with innovative advertising campaigns, working withm brands and their agencies. Multiple producers and artists work for Slang MusicGroup and Vince has received many RIAA Gold and Platinum awards for his work. Vince has worked with top selling acts such as Michael Jackson, Whitney Houston, Korn, R. Kelly, Wylef Jean, John Legend, and Beyoncé. Slang MusicGroup has become a destination for electronic music makers of every genre.

Chicago Fire: A Dance Music Anthology

For the musician and non musician alike, Lawrence wanted to make it as easy as possible for anyone to make good sounding music. He spearheaded the development of the Chicago Fire: A Dance Music Anthology in conjunction with Sony Acid. This anthology covers many types of electronic music: electro, deep house, old school, progressive, and drum & bass. Vince was able to create a way for anybody to use loops to create new and improved house music. Vince when interviewed, expressed his hope that the tool set would help foster a new generation of house music makers and fans. He also expressed how he thought this would bring the house music genre out of the underground into the mainstream.

Personal life

Lawrence's father is an independent songwriter and his mother is now a retired assistant buildings manager for the city's two main federal buildings. He attended Lake View High School and later studied marketing at Blackburn College in Carlinville, Illinois. He decided to leave College when he realized he was making more money than most seniors.

Quotes

Adonis : "MY HOUSE BLOOD BROTHER 4 LIFE!"
Anthony Mpulse: "One of the original house heads! One of the key guys behind the scenes! The man, the myth, the legend!!!"
shaka23: "A REAL TESTIMONIAL: Vince is one of the most amazing, talented, and patient people I've ever met and that is just a start on positive things I can say."
Music 101: "As founder of The Slang Musicgroup and co-founder of Flatblast Entertainment, Lawrence has evolved from artist and producer to entrepreneur and marketer. Above all, he is a veteran of the street with an intuitive understanding of what youth culture craves--be it style and music or consumer products that he telegraphs to the street through soundtracks for advertising or non-traditional "under the radar" field marketing programs. Vince Lawrence's intimate relationship with pop culture and lifelong love of music have evolved into a unique insight that is eagerly sought out—from the trend hunters of Madison Avenue to the likes of popstar R. Kelly."
Jesse Saunders: "Vince was my inspiration, the protagonist of all my dreams, without Vince the scene would be without its guiding force and mentor".

Discography

Remixes:
Lupe Fiasco- Jump remix-1st &15th/Thirty Tigers
Beyoncé- Ego ---remix

John Legend- saveroom ---remix

John Legend ~ GREEN LIGHT ---remix

Justin Stein ~ LOOSE CONTROL ---remix

Jonathan Davis ~ GOT MONEY ---remix

Omarion - icebox ---remix

Omarion ~ TOUCH ---remix

Omarion ~ I'M TRYNA ---remix

Solange Knowles- tony ---remix

Solange Knowles- sandcastles ---remix

Wyclef Jean- sweetest girl ---remix

Wyclef Jean- touch your button ---remix

Amerie ~ TOUCH ---remix

Vivian Green - I Like It - Columbia ---remix

R. Kelly – Thoia Thoing- Jive ---Club Mix

P1-In My Soul-Novo ---Club Mix

P1-Terranova -Novo ---Club Mix

P1- Heat it Up -Novo ---Club Mix

Michael Jackson - One More Chance - Epic ---Club Mix

R. Kelly – Ignition – Jive ---Club Mix

Whitney Houston/Deborah Cox - Same Script Different Cast – Arista ---Club Mix

Donell Jones - Where I Wanna Be – Arista ---Club Mix

R. Kelly - I Wish – Jive ---Club Mix

Absolute - Is It Really Like That – Atlantic ---Club Mix

Lina - No More – Atlantic ---Club Mix

Sisqo - Incomplete - Island/DefJam ---Club Mix

112 - Anywhere - BAD BOY ---Club Mix

Crystal Method – Comin’Back – Outpost ---Club Mix

KMFDM - Light - WaxTrax/TVT ---Club Mix

Concrete Blonde - Wanna Be Your Friend ---Club Mix

Taffy - I Love My Radio – Mute ---Club Mix
Releases:
Cara Snower ~ Criminal ---Prod

JQ ~ Dixie Cups ---Prod

JQ ~ Superfly Guy ---Prod

JQ ~ go down and show ---Prod

Morgan Mallory ~ echoes ---Prod

Morgan Mallory ~ spotlight ---Prod

Morgan Mallory ~ still you love me ---Prod

Morgan Mallory ~ come feel me ---Prod

Jana G ~ sleepin ---Prod

Jana G ~ make me ---Prod

Jana G ~ open up ---Prod

Nikki Lynette ~ BIG ---Prod

Nikki Lynette ~ need a man ---Prod

Savvy and Mandy- dream ---Album Prod

Melody Swink- Today is Someday -Iris ---Album Prod

Ms. Alto- Heat/Taste the Wine-Slang Recordings ---Writer/Prod

Ms. Alto-Sunrise/My First Love-Slang Recordings ---Writer/Prod

Liquid Soul-Evolution- Shanachie ---Writer/Prod

Yvonne Gage-Mirror Mirror/So Good- Slang Recordings ---Writer/Prod

Katia-Let Me Be Free- Slang Recordings ---Writer/Prod

Poundseven-Self Titled-Hatelove ---Album Prod

Felix Da Housecatt-I Know ElectricBoy- Emperor Norton ---Writer/Prod

Urban Knights IV- Clubland- Narada ---Writer/Prod

North Avenue - Solutions/Someday - Music101 ---Writer/Prod

MOB - Creepin/Breaks Em Off - PD Waxx ---Engineer

KoS - Take U There - Long Tall Salley ---Writer/Prod

KoS - Summer Nights - Long Tall Salley ---Writer/Prod

Vince Lawrence - The Night is Young - KTM/Tressor ---Writer/Prod

Vince Lawrence - Songs Without a Singer - KTM/Tressor ---Album Prod

Terminal White - The Colorline – White ---Album Prod

Donna Summer – What Is It You Want - Atlantic ---Writer/Prod

Richard Rodgers - Bed of Roses – Sam ---Writer/Prod

Bang Orchestra- Rush- Trax ---Writer/Prod

CCP - A Solution – Mute ---Writer/Prod

The Swans - Girl with a Gun – Mute ---Writer/Prod

Bang Orchestra - Sample That – Geffen ---Writer/Prod

Shay Jones – Time To Party – Trax ---Writer/Prod

Shay Jones – Feeling the Need – Trax ---Writer/Prod

Gwendolyn - Come to Me - Precision / Trax ---Writer/Prod

Cath Carroll - Too Good To Live ---Writer/Prod

LeNoiz - Wanna Dance – Trax ---Prod

Fresh - Dum Dum – Trax ---Prod

Farley Jackmaster Funk - Love Can't Turn – Trax ---Writer

Marshall Jefferson - Move Your Body – Trax ---Engineer/Prod

Virgo/Marshall Jefferson - VirgoTrax / Go Wild - Other Side ---Prod/Engineer

Dezz7 / 10City - Funny Love – Trax ---Prod

Darryl Pandy - Climax – Brightstar ---Prod

Ron Hardy - Sensation – Trax ---Writer/Prod

Grant - Dance – Trax ---Prod

Midnight - In a Heartbeat – Jessay ---Writer

The Homeboys – It's Your Night – Jessay ---Writer

Dr. Derelict - Undercover – Jessay ---Writer

Z Factor – Z Factor – Mitchbal ---Writer/Prod

Jesse Saunders – On & On ---Writer

Z Factor – Fast Cars ---Writer/Prod