Violeta (Iz*One song)


"Violeta" is a song recorded by South Korean–Japanese girl group Iz*One, released on April 1, 2019 by Off the Record Entertainment as the lead single from their second extended play Heart*Iz.

Composition

"Violeta" is a pop track with tropical house beats and a future bass intro, inspired by the story "The Happy Prince" lyrically. It is described by Jeff Benjamin of Billboard as having "a color and floral theme as the ladies try to conjure and coax a lover into opening up to them like a flower on the verge of blooming". It offers a more uptempo and choreography-focused than the previous Korean song “La Vie en Rose". Jack Wannan of LWOS Life praised the song as " amazing production".

Music video

The music video for "Violeta" was released on April 1, 2019. Directed by Digipedi, the video gives a "vibrant and nature-themed imagery featuring meadow flowers, glowing prisms, splashing water and more aesthetically pleasing designs".
As at July 11, 2019, the music video achieves more than 40 million views. Off the Record released a special video in commemoration of achieving 40 million views.

Personnel

Credits adapted from the liner notes of Heart*Iz.

Accolades

Music program wins