VisitDenmark


VisitDenmark is the Official Tourism Organisation of Denmark.
The organisation is marketing Denmark as a tourist destination abroad, with a view to attracting more holiday visitors and conference delegates, who can generate increased revenue for the tourism industry.
The marketing activities are carried out in close cooperation with the tourism industry and other integral players, for example through partnerships.
VisitDenmark is headed by a board, appointed by the Danish Minister of Business and Growth. The budget is 113 mio. kr. 50/50 co-finansing from partners.
VisitDenmark’s headquarters is in Copenhagen. Market offices in Norway, Sweden, Germany, United Kingdom, the Netherlands, Italy, the United States, China and Japan. Agencies in Brazil, Russia, India and Australia. 96 employees. 48 at Head Office in Denmark and 48 at international Market Offices.

Marketing

Marketing is targeted to four target groups – because their destination preferences match Denmark’s strong destination selling points and because of their large growth potential.
* Fun, Play and Learning
* The Good Life
* City breaks
* Business tourism

Facts about Danish tourism