Visual radio is a generic term for adding visuals to normal audio radio broadcasts. Visual Radio is also a trademark for a Nokia solution for interactive radio with FM radio over a data connection.
Visual Radio
Visual Radio is a technology developed by Nokia to make it easier for audiences to interact with radio programs. Visual Radio is built-in functionality available in an increasing number of phones that are already equipped with analog FM radio.
Workings
Nokia's Visual Radio is not radio streaming – the audio is received via a regular analog FM radio embedded in the phone. A presentation of graphics and text, synchronized to the audio programming, is being streamed to the phone over a data connection; the FM transmission chain is unaffected by the addition of Visual Radio.
Limitations
On phones with built-in Wi-Fi, the Nokia application does not allow a Wi-Fi access point to be used for the data connection, only GPRS access points are allowed, allowing the possibility of revenue sharing between Nokia, the Radio stations and GPRS network operators.
Platform components
The platform is composed of three parts:
A Visual Radio Tool that can be integrated with the radio station's own legacy playout system, so the interactive visual channel created by the radio station's content producers is synchronized with the audio programming.
A Visual Radio server that handles the two-way traffic between audience and radio stations;
A Visual Radio client application on the mobile phone, that displays the interactive visual channel and takes care of user interaction.
The Visual Radio concept was created by Nokia and the platform was originally offered to radio stations and operators globally by HP. However, since October 2007, Nokia has been collaborating instead with RCS Inc., of New York, whose Selector music scheduling system is used by thousands of radio stations around the world. RCS produces the second-generation version of the Visual Radio platform and also markets a similar product for Internet under the RCS RadioShow brand. The interactive visual channel is produced by the radio station. Interactivity options include quizzes, messaging, content download, commerce, etc.
In November 2005, Spodtronic started producing a visual radio service in Germany. Their version of visual radio uses radio streaming over UMTS, with associated graphics and text sent down the same UMTS connection. A client is available for a user to download and install into their Nokia mobile phone. This product requires no extra infrastructure at the radio station, since it works by using the metatags already present in the internet stream.
Visual radio applications are also possible over DAB Digital Radio. Using a technique called MOT Slideshow, visuals can be broadcast within the same data spectrum as the audio. Slideshow-enabled stations are already operating in some parts of the world, including Singapore, where they market this as visual radio.
RadioVIS
utilises the RadioDNS framework which provides a method to translate the broadcast parameters to an IP-based resource. The visuals which accompany the radio service are delivered independently over IP.
BORA
BORA or Korean : 보이는 라디오 is an internet radio service in South Korea and the Philippines. the service enables the listener to not only listen to the radio program but also see the DJ's of the radio program and if possible even the guests of the show. the BORA streams can be accessed via the station's internet radio app or via web browser. the stations that do this are : in the Philippines Magic 89.9, DWRX, and ABS-CBN and in Korea HLKV-AM, HLKV-FM, HLSQ-FM, HLSQ, Gyeonggi FM and Sunny FM which requires login and/or download the station's internet radio app meanwhile the Korean Broadcasting System's Popular music station KBS Cool FM's BORA stream can be accessible by both registered and non-registered KBS website users via this .
