WBEB is a commercial FMradio stationlicensed to serve Philadelphia, Pennsylvania. Owned by Entercom, the station broadcasts an adult contemporary format. The broadcast tower used by the station is in the Roxborough section of Philadelphia at, while its studios are located at 2400 Market Street, 4th Floor Philadelphia, Pennsylvania. In addition to a standard analog transmission, WBEB broadcasts over two HD Radio channels, and is available online via Radio.com. Prior to 2018, WBEB was co-founded and owned by broadcaster Jerry Lee, and was recognized as one of the last independently owned and operated major market FM stations remaining in the United States. WBEB has been a top-ranking station in the Philadelphia Nielsen Audio ratings since the early 1990s; this dominance has been further demonstrated during the holiday season, where WBEB has historically seen the largest ratings gains among U.S. radio stations that switch to Christmas music.
History
On May 13, 1963, the station first signed on using the call sign WDVR, which stood for Delaware Valley Radio. It was one of several Philadelphia stations airing a beautiful music format, including WPBS and WWSH. In 1981, it switched call signs to WEAZ, which stood for easy listening. It began using the slogan EAZY 101 with actor Patrick O'Neal and later with actor Robert Urich as its TV commercial spokesperson. By 1984, EAZY 101 had become the #1 rated station in Philadelphia. The station was known for playing pop tunes reworked in the form of instrumentals. At first, it played two vocalists per hour, although over time, more vocals were added. The instrumental music was based on the works of such artists as Frank Sinatra, Tony Bennett, Nat King Cole, Neil Diamond, The Carpenters as well as songs from movies and Broadway. By the 1980s, the station increased the number of vocals to four per hour, either from the middle of the road format or from the soft adult contemporary format. In 1988, the station completed a transition from instrumental-based easy listening to an all-vocal soft adult contemporary format. This format change came after research showed listeners who grew up after the advent of rock and roll did not like instrumental music. With the format change, the station used a satellite-delivered music service, but by the next year, some of the air staff returned. By 1990, the station's name was shortened to "EZ 101". The station would shift to a mainstream adult contemporary format in 1993, and its call sign and branding would change to WBEB, B101, on April 25 of that year. In December 2013, WBEB announced the station would rebrand as More FM beginning December 26, with no change in format. The station argued that the B101 name was dated and did not reflect its current on-air content. On July 19, 2018, Entercom announced that it would acquire WBEB for $57.5 million. To comply with DOJ revenue limits, Entercom divested WXTU back to its previous owner Beasley Broadcast Group. WBEB was, at that time, one of the last major-market radio stations to be independently owned. The sale closed September 28, 2018. With the sale's closure, former GM Blaise Howard returned to the station, this time as general sales manager. On November 8, 2018, WBEB returned to its previous "B" branding as B101.1.
Signal note
WBEB is short-spaced to three other Class B stations: WCBS-FM and WWDC "DC101" also operate on 101.1 MHz. WBEB and WCBS-FM are 82 miles apart. WBEB and WWDC are 120 miles apart. The minimum distance between two Class B stations operating on the same channel according to current FCC rules is 150 miles. In addition, WBEB is short-spaced to WROZfun 101.3 as they operate on first adjacent channels and the cities they are licensed to serve are only about 61 miles apart. The minimum distance between two Class B stations operating on first adjacent channels according to current FCC rules is 105 miles.
