On November 1, 1965, the stationsigned on as WIVY-FM. At first, it ran at 28,900 watts, less than a third of its current power. It was the sister station to AM 1050WIVY, which was a daytimer, so the FM station allowed WIVY's programming to be heard around the clock. Both stations were owned by New York announcer Ed Bell Oberle. The following year the stations were sold to Alumni Radio, Inc. In 1971, the stations were acquired by another New York announcer, Tom Kirby, under the name Jacksonville Broadcasting. He saw FM stations in other cities starting rock formats so he hired a staff of young disc jockeys and switched both stations to album-oriented rock. Kirby sold WIVY-FM in 1976 to Torrid Broadcasting, a subsidiary of Progressive Communications. It flipped to Top 40 hits as "Y-103". In 1985, Gilmore Broadcasting bought the station, boosting the power to 100,000 watts, helping WIVY-FM better cover the expanding Jacksonville radio market. In 1988, J.J. Taylor Communications took over the station, moving the format a bit older to hot adult contemporary music, but still as Y-103.
WMXQ
In 1998, Capstar purchased the station. It kept the Hot AC format but changed its call sign to WMXQ, calling the station "Mix 103." Capstar sold WMXQ to Cox Radio in 2000. Cox switched the format to all-1980s music on November 1, 2000, calling the station "102.9 The Point".
On February 25, 2009, at 5:55 a.m. Cox flipped the format to alternative rock as "X102.9." The last song on "102.9 The Point" was "Don't You " by Simple Minds. The first song on X102.9 was "Chop Suey!" by System of a Down. The station was launched to compete with heritage modern rock station 107.3 WPLA. X102.9 changed its call letters to WXXJ on April 7, 2009. As WXXJ rose in the ratings, it began an offensive against its format rival. X102.9 flew a banner over Metropolitan Park during the last Planetfest and interfered with WPLA's annual "Easter Keg Hunt" by bribing people with $300 for the kegs. WPLA management called police to stop the activity. On August 4, 2010, WPLA ended its alternative rock format, switching to classic hits, changing to adult hits and eventually changing to Modern Rock again. This left WXXJ as the only modern rock station in Jacksonville.
WEZI
On November 20, 2017, WXXJ swapped formats and frequencies with its sister station at 106.5. The 100,000-watt signal at 102.9 became the new home of Soft AC station WEZI, while the 6,000-watt signal at 106.5 became the new home of Alternative Rock station WXXJ. At first, Easy 102.9 played all Christmas music but on December 26, 2017, the Soft AC format resumed on 102.9. The two stations swapped call signs on November 26, 2017.
