WFLI (AM)


WFLI is a radio station broadcasting an oldies format. Licensed to Lookout Mountain, Tennessee, United States, the station serves the Chattanooga area.

History

WFLI signed on in February 1961 with 10,000 watts, competing with the other AM radio stations in the Chattanooga market such as WDXB and WOGA for the young adult market. The station's power was boosted to 50,000 watts in 1967.
From 1961 to 1980, WFLI was a popular top 40 station in the Chattanooga area. It was nicknamed "Jet Fli". The station also held two concerts each year called "WFLI Jet-Fli Spectaculars". These concerts attracted large crowds to Memorial Auditorium. The WFLI Light in the Sky projected a spotlight in the sky, attracting listeners to businesses and events.
By 1979, FM was becoming popular and the new WSKZ captured most of WFLI's audience. After a two-year switch to a country music format, WFLI switched to a religious format in 1982, branding itself as "The Mid South's Most Powerful AM Gospel Station" with a Southern gospel music format in its later years.
WFLI signed off the air on March 31, 2017, but returned to the air under new management with a talk format in May 2017. On July 10, 2017, a one-day-only 1960s–1970s oldies format honored the station's heritage. It switched back to a talk format by July 11, airing the syndicated programs of Laura Ingraham, Dave Ramsey, Todd Starnes, Eric Metaxas and morning duo Rick Burgess and Bill "Bubba" Bussey.
On April 23, 2018, the station returned to a 1960s and 1970s oldies music format featuring live and local D.J.s. WFLI also features locally-produced programming such as the "Daily Downbeat" show, produced and hosted by former WFLI alum, Ben Cagle, which often has guest appearances from former WFLI alums such as Johnny Eagle, Ringo Van, David Carroll, and other notable or retired broadcasters from the station's original 'JET FLI' era of the 1960s and 70s.
WFLI has also been selected as the 2019-2020 flagship station for UTC Chattanooga Mocs athletics, and will carry the broadcasts of University of Tennessee Chattanooga football and basketball for that season with Learfield Sports.

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