WFNO (AM) WFNO , is a commercial AM radio station licensed to Gretna, Louisiana , and serving the New Orleans metropolitan area . The station is owned by Crocodile Broadcasting and airs a Spanish-language tropical music radio format . The transmitter is on Industry Street in Harvey, Louisiana . By day, WFNO broadcasts at 1,000 watts, using a non-directional antenna . But AM 1540 is a clear channel frequency reserved for Class A KXEL Waterloo, Iowa , and ZNS-1 Nassau, Bahamas . So WFNO is a daytimer , required to be off the air at night to avoid interference, when radio waves travel farther. Programming is also heard on a 250 watt FM translator in New Orleans. 97.5 K248BB can be heard around the clock , unlike the AM station .FM translator WFNO relays its programming to an FM translator. This provides the ability to broadcast WFNO programming around the clock, in high fidelity stereophonic sound . An unusual twist is that the translator's call sign begins with a "K" while the main station's call letters, WFNO, begin with a "W." The Mississippi River is the dividing line in most cases between K and W call signs . But because the river twists through the middle of Louisiana, and Minnesota for that matter, the K-W dividing line is not clearly defined in these two states .History As KGLA , WFNO was a Top 40 station prior to its flip to Spanish-language programming in the 1970s. They are also New Orleans' first and oldest Spanish outlet. Initially called Radio Mil, it served as a much-needed link for the growing Hispanic community. The founders of the Spanish-language broadcast at the station were, supposedly, Julio Guichard, from Cuba, and Alberto Carrillo, from Costa Rica . Guichard is no longer involved with the station but has maintained local media presence. Carrillo moved out of New Orleans several years ago , reportedly to the West Coast. The station has remained faithfully committed to serve the community's interests even while successfully transforming itself into a viable enterprise. It was acquired by a family consortium in the 1980s headed by entrepreneur Ernesto Schweikert. It has recently been awarded all sorts of accolades after its prompt recovery from Hurricane Katrina , reportedly using a small gasoline-powered generator to broadcast emergency messages for those who had no other means of communications in the first few days following the storm . KGLA swapped call signs with sister station WFNO on August 1 , 2019.
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